Branding a high-end pub in a liquor-riddled city like Bangalore can be quite the challenge, especially when there’s so much competition around. It isn’t enough to simply come up with a catchy name and a logo.
We began by asking ourselves a very basic question – Why do people visit pubs? The answer: To enjoy themselves and to take a break from their hectic routines and this was the base we used to build the brand.
Blimey is an Irish exclamation of surprise. It was the ideal name because that’s exactly what it promised its patrons- an experience that would break the monotony of their day and take them by surprise. Everyone needs a Blimey moment. Everyone needs to go Blimey. If not, they become victims of their stress and they end up ruining their lives.
A campaign with a catchy slogan is what everyone wants. But when said slogan also has the name of the product (in this case, Blimey), then you know you’ve struck gold. Our ‘Go Blimey’ campaign hit the streets of Bangalore to much aplomb. Magazines and billboards alike, everyone wanted to ‘Go Blimey’!
Now that we had people who were interested in ‘going Blimey’ so to say, the pub itself had to stand out. The Irish theme was the starting point for everything. We created custom posters, maps, typography posters with puns and humour. We created a highly Instagram-able place in a pre-Instagram ‘#sundaybrunch’ world.
We wanted everything about the pub to stand out. Posters and graphics were one thing, but taking forward the experience to signage and products was truly satisfying.