Engaging with top level business heads without shifting the core focus from the purpose of their visit. Differentiating IBM India’s CEC from the ones in different parts of the world.
IBM India generated 3.5 Billion Dollars in revenue in 2016. Indian minds were coming up with radical ideas that were working globally. Our idea was to celebrate the essence of Indian culture in the CEC. We wanted every visitor to take a bit of India along with him/her on leaving.
A 5 foot tall metal cylinder at the entrance which would welcome our guests with ‘light’; inspired by the Indian tradition of starting something new with brightness and light. Discussions with IBM revealed a core aspect of their identity: diversity. We merged the welcome idea with the theme of diversity. The result: A custom crafted metal cylinder with laser cut welcome messages on it in 14 regional Indian languages. Once all lights were switched off and the light within the cylinder was switched on, every visitor would receive a warm Indian welcome of light into the IBM CEC.
‘Celebrating Ancient Indian Thinkers’ was our theme for the meeting rooms. From Aryabhata to Chanakya, to Valmiki, they were all present at the IBM CEC. Our illustrators created custom illustrations of each scholar and these were used on the signage of each meeting room.
For the glass surfaces in the CEC, we created a hand drawn illustrated strip of iconic Indian monuments. These created a balance of style and privacy.
‘Atithi Devo Bhava’: Guests are equal to God. This simple Indian philosophy was at the core of our Exit Experience. Our thought was that after a day of meetings and discussions, the exit should be interactive. We created a ‘sand art table’ where guests could sign and leave a message for IBM in the sand which would get recorded live and be shown to everyone present on a screen.