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Brand design for residential township – CommonWealth Brand design for residential township – CommonWealth Brand design for residential township – CommonWealth Brand design for residential township – CommonWealth Brand design for residential township – CommonWealth Brand design for residential township – CommonWealth

On 08, Jun 2015 | In | By adminrezonant

Brand design for residential township – CommonWealth

There is a lot of clutter of stock images and ‘smiling people’ in real estate today. Custom-illustrations guided the visual style for the brand design of this real estate project.

CommonWealth is a residential township near Whitefield. We were commissioned to develop the brand and its marketing strategy. In a sluggish market, we had to help the project sell. We designed the customer experience through these steps:

  1. Lead generation (Advertising, Expo design, Email campaign)
  2. Engagement (Website, Print)
  3. Experience (Centre design, Direction boards, Site signs)
  4. People (Stationery, badges, apparel)
  5. Transaction (Forms, Documents)

Results: 4600 leads, Over 70% sales. Have a look.