Eka – Environments + Branded Art
The software industry primarily revolves around numbers and code. If one were to graphically represent its work in a literal fashion, then it would be pretty hard to differentiate one organization from another. It’s a like analyzing several crates of eggs – the crates may be different, but the eggs all look the same!
However, unlike eggs, software has an umpteen number of real-world applications that go far beyond numbers. When creating environmental graphics for a software company, this serves as a great starting off point.
Environmental graphics are mainly used by organizations to strengthen their employer brand – reinforcing their bond with their employees and in turn, making a statement to potential employees as well. With software companies, the graphics are mostly used to add vibrancy to the workspace and motivate employees to be as productive as possible. The graphics aren’t just aimed at motivating employees; they also serve as an information-source for visitors, giving them an idea of the organization’s scale and way of working.
Needless to say, the graphics CANNOT revolve around numbers. Look at it this way, the last thing a person who works with numbers all day long wants to see, is more numbers! The graphics must fill the void that lies between their computers and the outside world.
We were required to create environmental graphics for Eka Software – a software company that caters to the world of trade. Eka has custom-made solutions for a number of different commodities that are traded and they wanted the graphics to give viewers an idea of their scale, while adding an element of fun to the workspace. Since we were dealing with the trade industry, we had to be very careful while creating the graphics. It couldn’t give the impression of being a supermarket.
As part of a previous exercise, we had created a set of values called the Eka Senses, which defined the way in which the company worked. They are as follows:
- See innovation in every opportunity
- Hear and respect the opinions of your team
- Blend creativity with discipline and experience
- Balance work with fun
- Evolve and grow untiringly
- Feel sensitive to the needs of the community and environment.
We took the most important keyword from each Eka Sense and them as the base for our graphics. We then took a humourous approach to the world of trade and looked at the various problems that it is plagued by. The final graphics focused on how the Eka Senses help the world of trade tackle its problems.
Each graphic was a combination of an illustration and text. The illustration served as the fun element and different graphics depicted exaggerated perceptions of the problems in the world of trade. The Eka Sense was depicted in the form of text, resulting in a final image that was both fun and informative.
In the restrooms, we had posters with witty lines. After all, how long could we go on bombarding the poor fellows with information?We named all the meeting rooms after places where different commodities were stored.
The graphics were hugely appreciated and the Eka Senses were a big hit. Soon after the graphics were implemented Eka began to grow at a rapid pace. In two years, they had setup offices in countries all across the world.