Frangipani Website – Case Study
After putting an extensive brochure/magazine together, the next step was to create an online portal (www.frangipanicountryestates.com) that captured the same rooted feel emanated by its print counterpart for Frangipani Country Estates, a serene, luxury project away from the hustle and bustle of the city.
Along with the change in name, to better suit the project, there was a need to create a new website. Other projects had websites that were generic and lacked the substance to keep readers/visitors engaged. The uniqueness of the project was well versed in the brochure, now the challenge was to translate the same onto an online platform.
The main goal was to create a simple, dynamic and interactive website that reflected the philosophy and all the subtle nuances of Frangipani. Transposing the content onto the digital realm, while still retaining the overall feel was the biggest challenge
The main ideology that went into the site during its construction was to be simple. While many housing projects had dreary, heavy sites, this website was built to be light and dynamic. It also had to be designed in such a way that it can be used on any device without having any glitches.
The content from the brochure was easily incorporated with access to every page, just a click away. Plans, layouts, articles, photos, videos and other information were all carefully placed on a simple and easy navigable website. The green overtones immediately conveyed the nature ties as the textual content sealed the feeling. The design had to be in line of the brochure, but also had to have the lightness on being in the digital domain.
The feedback received was extremely positive. The fact that the site could be viewed easily anywhere, on any device received lots of appreciation. Anyone who had a chance to go through the brochure commended us on successfully transposing all the content without losing the vibe. It also helped a lot of prospective buyers get all the details they needed to invest in their new country home.