Primus by Mantri Developers is a brand focused on providing sexagenarians in the country access to luxury senior living. The brand aims to enable seniors to live their lives to the fullest. At Primus, residents do not have to do any chores at all.
ARD Estates is a Hyderabad-based real estate developer, with an 18-year track record of both residential and commercial projects. ARD Estates has completed projects in Hyderabad, Secunderabad and Mysore and are looking to advance to the next stage – creating a strong brand.
Discovery Village is a brand of corporate team building retreats with 4 properties spread across the south of India. Quality infrastructure and scenic locations are the biggest assets of the brand. Rezonant’s objectives were to create a long-lasting positioning, material for direct marketing and brand engagement.
There is a lot of clutter of stock images and ‘smiling people’ in real estate today. Custom-illustrations guided the visual style for the brand design of this real estate project.
‘Luxury Living’ is the most used term in Bangalore when it comes to real estate at the moment. It has reached a saturation point where the target audience does not even bother to read or acknowledge the term. It is treated with the same disdain as a politician’s promise. But, luxury living and a unique lifestyle was what the brand was offering, so the key was to make people appreciate true luxury living and the finer aspects of the high life being provided at Townsville.