Primus by Mantri Developers is a brand focused on providing sexagenarians in the country access to luxury senior living. The brand aims to enable seniors to live their lives to the fullest. At Primus, residents do not have to do any chores at all.
ARD Estates is a Hyderabad-based real estate developer, with an 18-year track record of both residential and commercial projects. ARD Estates has completed projects in Hyderabad, Secunderabad and Mysore and are looking to advance to the next stage – creating a strong brand.
Discovery Village is a brand of corporate team building retreats with 4 properties spread across the south of India. Quality infrastructure and scenic locations are the biggest assets of the brand. Rezonant’s objectives were to create a long-lasting positioning, material for direct marketing and brand engagement.
There is a lot of clutter of stock images and ‘smiling people’ in real estate today. Custom-illustrations guided the visual style for the brand design of this real estate project.
American Express is a highly respected brand. We created an Employer Branding positioning for them based on the theme of ‘Extraordinary workdays’ and translated this to the office space. The result, increased engagement of the occupants of the office with the brand values.
Moscow Mule is a Russian themed pub in Bangalore. We had to create something distinctly different from the numerous pubs, bars and watering holes in the city. We had to take a lot of places into account, from ‘Nandhini’s high class bar & restaurant’ to the more popular places, quite a few among them for which we were responsible for brand identities, naming and themed design.
By Rezonant Admin
On 11, Dec 2013 | In Brand | By Rezonant Admin
Posh establishments in the hospitality industry are just like celebrities. They’re forced to examine every step they take because they’re always looking to make a good impression. The key to making a great first impression is a strong brand identity and this is something we adhered to while working on Bangalore-based Irish-themed pub, Blimey.
Bangalore is known as the Pub city for good reason. The number of pubs the city has is staggering. From “Rajesh whisgey house” to the famous ones in big hotels and popular areas. The youth brigade is spoilt for choice and thus quite choosy and demanding.
Branding an ERP Solutions Company almost always starts with a bang – the sound of copywriters slamming their heads against a wall. This is because it can be quite the challenge, simply because of the huge number of existing companies out there with very similar offerings. In such cases, differentiating the company’s offering from the rest of the herd becomes crucial.
Branding a real estate project in an unfamiliar city is a lot like building a house of cards. You need to be patient, precise and careful because one wrong move can bring everything crashing down. The first step in such cases is to understand the target audience – after all, you’re in alien territory!