The trick to the success of running a business, any business, is hiring the right employees. The other trick is to make sure that they are in a happy and productive work environment. Flipkart recently gave us an opportunity to make their already happy workplace, happier.
Sometime in fall last year, we built the career website (www.flipkartcareers.com) for India’s superstar eCommerce company, Flipkart. The opportunity to do something great might be omnipresent, but there are very few times where what you do becomes something everyone will look up to.
We were required to create a handbook for Bangalore-based software company – Eka. Being in the business of creating software for the world of trade, Eka wanted to add an element of fun and show off a little attitude. There isn’t anything funny about writing software and Eka wanted to lighten its tone with a wacky handbook.
The software industry primarily revolves around numbers and code. If one were to graphically represent its work in a literal fashion, then it would be pretty hard to differentiate one organization from another. It’s a like analyzing several crates of eggs – the crates may be different, but the eggs all look the same!
Branding an ERP Solutions Company almost always starts with a bang – the sound of copywriters slamming their heads against a wall. This is because it can be quite the challenge, simply because of the huge number of existing companies out there with very similar offerings. In such cases, differentiating the company’s offering from the rest of the herd becomes crucial.