We were required to create a handbook for Bangalore-based software company – Eka. Being in the business of creating software for the world of trade, Eka wanted to add an element of fun and show off a little attitude. There isn’t anything funny about writing software and Eka wanted to lighten its tone with a wacky handbook.
Divyasree’s uber luxurious project, nestled in the heart of the city, needed a brochure that matched caliber of its size, scale and of course, luxury. This project redefined fine living in a city where the word ‘luxury’ gets thrown around a lot. Since the target audience comprises of an elite sect of High Net-worth Individuals(HNI), everything in and about the brochure had to be immaculate.
On 10, Dec 2013 | In Print | By adminrezonant
In the course of his/her life a person looks at thousands and thousands of different menus. From restaurants to barbershops, people are incessantly being bombarded with menus. Even you, dear reader, will not be able to count the number of menus that you’ve encountered. It’s an unending array! But how many of those menus do you actually remember? Considering the fact that almost every customer in a pub/restaurant ends up looking at the menu, it serves as an ideal medium for brand reinforcement.