Ever wondered the role of a toy in a child’s life? Do toys play a part in something more than just play?

How can a simple, purpose driven story impact the minds of the audience and get them to connect with the brand even more. Dig in this article to find out how brands use storytelling as the most powerful tool.

Using the right pattern can elevate your brand to new heights. Read on to find out how you can incorporate patterns in your brand and increase brand recognition and reputation.

What does it take to make an iconic design and how is it different from a classic design? Read to find out how some of the worlds most iconic designs were born.

This article talks about how certain fonts lend character to brand identity.

This article talks about how certain fonts lend character to brand identity.

Great illustrations have the ability to solve complex problems within organizations, as they continuously evolve the culture in companies across the globe.

What is perpetual beta and why are companies following this school of thought? Read on to find out how it’s different from an MVP and how some of the biggest multi-billion dollar turnover companies benefit from it.

AUGMENTED REALITY Augmented reality (AR) is one of the biggest technology trends right now. AR let us see the real-life environment right in front of us which expands our physical world, adding layers of digital information onto it. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it.   …

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