By nature, an experience centre is physical. However, with a few clever phygital additions, brands can extract value out of this investment. Here are some methods

What is the necessity for a writer to go through so many drafts? As a writer, I share my views and experience on the benefits of drafting and what I have learned from the exercise of drafting.

“ A system is never the sum of its parts, it’s the product of their interaction. “ What is System Design? It is about breaking down a system into its components and further into elements, to understand the problem in a given system. It is a framework for analyzing the interrelationships between elements in a …

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Emotional Design targets the emotive quality of a product to increase the longevity of it. Don Norman has summed up the holistic experience of a product into three levels namely behavioural, visceral and reflective.