In a world where consuming digital content is the new normal, good web design is indispensable for building a company’s visual brand. Good web design practices help brands communicate and connect with users. Aesthetics, usability and functionality are some key aspects to deliberate upon when designing a neat looking website. But the thing is, I have been visiting a lot of websites in these past 3 months, and have noticed a recurring characteristic amongst these websites. The characteristic, you may wonder? Illustrations.

There I said it. Like a long lost lover, in a sea of landing pages – my eyes will only search for beautiful illustrations. One might limit themselves to certain types of design if only one of the above mentioned aspects (Aesthetics, usability and functionality) are taken into consideration. Website illustration is that design solution that wraps in all the other aspects in itself.

In my ‘unbiased’ opinion, Illustrations on company websites often portray the culture behind the brand and its products or services. Although subtle, they may convey the brand’s vision while forming a visual identity that the brand wants to grow in. That identity could be serious, funny or at times even surreal. In all honesty, nobody wants to and has the time to read chunks of copy. They bore people and looking at badly photoshopped images is nothing but tiring.So, let me take you through some examples I found interesting from my recent research I undertook while learning about digital possibilities.