The Mahabharata and your brand
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There, we got your attention finally. We are giving away our prized research possession away for free, so that millions (ok, so a few zeros less) can benefit from the learnings from the Mahabharata. All you need to do is like our Linkedin page (what’s the harm in a little click after all) in exchange for an epic, literally.
The Mahabharata is considered to be a compendium of human personality and emotion. It can also cause war among design teams, we discovered. After months of research, and several acrimonious deliberations sometimes lasting weeks, our teams came up with a matrix that mapped 12 characters in the Mahabharata to the 12 archetypes.