Partner & Creative Director
Pranav joined Rezonant as a trainee in 2013 and has refused to leave ever since. Pranav has the knack to easily bridge the gap between message and consumer. His ability to get to the root of the brief, understand outcome, create strategy, create content and work with and while enabling a team of creative professionals is immense. His skilled handling of complex presentations to tough clients with ease places him amongst the few who can create, sell and get their vision executed. Pranav is constantly able to find a unique way of telling an old story which makes his work fresh and engaging. Possesser and unleasher of the most infectious laugh in office, Pranav can be found shooting comedy sketches, searching for Biryani and playing badminton all over town.
Informative and creative office graphics for a ‘science-friendly’ tech start-up
Office graphics for Truelyser required an awareness of mulltiple sectors along with a deep understanding of their employees. Truelyser – owned by the SigTuple group – is the B2B arm of the business. Truelyser manufactures and distributes state-of-the-art diagnostic solutions. We were engaged by them to create an inspiring space for their new office in HSR.
Creating engaging office graphics for genius health-tech employees
Office graphics and a strong employer brand were what rapidly growing health-tech start-up SigTuple needed. We created an office that was vibrant, informative and reflected the founders’ vision.
Naming and Identity for a stunning Irish pub at 1 MG Mall
The naming and identity program for this Irish themed pub is based on that Blimey moment that everyone gets once in a while. Rezonant designed the customer experience program for this project.
Office graphics to inspire brilliant techies at the #1 credit card company
American Express prides itself on its rockstar technology team. Our task was cut out; create office graphics that inspires these rockstars.
ITC Guntur celebrates 5 brilliant flavours of Andhra with 3D installations
This residential complex at ITC Guntur was a true melting pot of different cultures. The legendary company is known for creating top managers and leaders. We wanted to inspire them with local art.
1 useful book for the customer. A giant step for real estate.
Real estate brands are notorious for a poor post-sale experience. At SOBHA, the team takes great pride in the quality of their homes and their customer service. This book highlighted both.
An inspiring healthcare office for a 1 year old start-up
Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future.
Go to market for a startup with impressive focus on Diabetes
We helped DiabetaCare, a startup chain focused on Diabetes management, go to market through a combination of ATL, BTL and physician engagement campaigns.
Informative and inspiring office graphics for one of India’s oldest and largest companies
Office graphics for ITC was a challenging prospect. ITC is one of India’s foremost private sector companies with a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. Representing all of this well in the office would require a deep dive into the ITC eco system and that is just what we did.
1 beautiful real estate brochure. Many happy customers.
A real estate brochure of today really needs to stand apart from the ordinary dime-a-dozen brochures that can be found literally everywhere. Our approach was to create an artistic brochure that inspires the reader and paints a true lifestyle picture for a potential resident.
An informative real estate brochure to captivate buyers
A real estate brochure that created buzz for the project and showcased the legacy of the brand.
Senior living communication for our ‘young’ seniors
Senior Living has always been looked at from a lens of ‘incapable seniors in need of help’. We changed that lens completely.
An unforgettable real estate launch of a novel ‘senior living’ project
A real estate launch with style, scale and most importantly, humour!
A unique experience center for a luxury real estate project
Experience Center design is a fairly new endeavour for our country. We approached it in a touchpoint oriented manner that mapped each interaction between consumer and brand for which we created design interventions.