Partner & Creative Director
Tanvi is a graphic designer, illustrator, letterer, drawer, thinker, doer, cat-whisperer and vada-pav-lover. Tanvi has played different roles at Rezonant; from illustrator to graphic designer to creative director. Her strengths lie in her ability to distill complex brand strategy into strong visual aesthetic. She is focussed and always strives to create work that is research-based, idea-led and detail-oriented. She believes that good design has the power to transform society and culture. At Rezonant, she works with a team of creative folks and oversees brand and visual strategy for different projects. Besides designing for brand, she is passionate about illustration and lettering and always has a pet project or two in the making. When not working, she enjoys gardening, drinking copious amounts of adrak wali chai and watching her cats destroy her furniture.
Brand identity program for Airaa, an exciting K12 school
This brand identity design program for Airaa was a comprehensive exercise that covered all touchpoints that children and their parents would experience. The result is an inspiring logo that is built from the elements that make Airaa what it is.
Informative and creative office graphics for a ‘science-friendly’ tech start-up
Office graphics for Truelyser required an awareness of mulltiple sectors along with a deep understanding of their employees. Truelyser – owned by the SigTuple group – is the B2B arm of the business. Truelyser manufactures and distributes state-of-the-art diagnostic solutions. We were engaged by them to create an inspiring space for their new office in HSR.
Creating engaging office graphics for genius health-tech employees
Office graphics and a strong employer brand were what rapidly growing health-tech start-up SigTuple needed. We created an office that was vibrant, informative and reflected the founders’ vision.
Crafting a cool brand identity for a healthcare start-up
Healthcare brand identity is a fascinating experience. Working with Mirable, the B2C arm of the SigTuple group, made it even more so for us. We developed a strong logo which scaled effortlessly for the brand.
ITC Guntur celebrates 5 brilliant flavours of Andhra with 3D installations
This residential complex at ITC Guntur was a true melting pot of different cultures. The legendary company is known for creating top managers and leaders. We wanted to inspire them with local art.
An inspiring healthcare office for a 1 year old start-up
Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future.
Extraordinary signage design & wayfinding for ITC, a 100 year old conglomerate
Signage design for ITC was the task at hand. Our goal: to represent the 100 year old brand in the signage without compromising on functionality.
Informative and inspiring office graphics for one of India’s oldest and largest companies
Office graphics for ITC was a challenging prospect. ITC is one of India’s foremost private sector companies with a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. Representing all of this well in the office would require a deep dive into the ITC eco system and that is just what we did.
A unique experience center for a luxury real estate project
Experience Center design is a fairly new endeavour for our country. We approached it in a touchpoint oriented manner that mapped each interaction between consumer and brand for which we created design interventions.