Partner & Operations Director
Vinayak is a self-described workaholic who is not just a designer but also an artist. His 15 years of experience in the world of tier-1 branding and design combined with his formidable skills at free-hand drawing, oil painting and water colour painting make him a force to reckon with. Vinayak believes in constant upskilling and has the patience and the talent to do so. He is a talented website designer and is a magician at Photoshop. Vinayak is a family man and loves spending time with his kids and wife. He loves walking, music, hanging out with his friends and watching movies.
Bringing 3 brands together in 1 book – The REA India Culture Book
REA India – A new entity formed from the acquisition of PropTiger.com and Housing.com needed a deep and powerful employer branding strategy. We create a culture book to bring the culture together and celebrate it with its people.
Employer branding for Housing.com & PropTiger.com, India’s no.1 proptech brands
REA India – A new entity formed from the acquisition of PropTiger.com and Housing.com needed a deep and powerful employer branding strategy. We stepped in.
REVA’s epic prospectus: Showcasing vibrant culture through stories of 15,000 students
Learn how Rezonant designed Reva’s epic prospectus through storytelling.
Luxury real estate marketing for top developer, Sumadhura’s latest, Folium
Sumadhura, a well-known name in Bangalore real estate, had a new project in the heart of Bangalore’s IT corridor in Whitefield. Our mandate was to create a fun, engaging and interesting campaign that helped the brand stand out and sell more.
A journey through ‘space’, a real estate advertising campaign for Sumadhura Horizon
Sumadhura, a leading real estate developer based out of Bengaluru, came to us with a premium project in Hyderabad. The company desired to ramp up the sales volume for this project.
Re-imagining QSR graphics for the physical launch of a popular cloud kitchen
Eat.fit, a brand housed under the Cure.fit group is a health-focused chain of new age restaurants all across the country. The brand focuses on taste as well as health and until our engagement had been primarily a cloud kitchen. Now, they were looking at entering the realm of physical stores and restaurants where patrons could visit and eat at.
An engaging and effective wayfinding experience for SAP’s 1.5million sq.ft campus
Creating an engaging wayfinding experience for SAP, a software corporation with a 1.5million sq.ft campus located in Whitefield.
Designing creatives for a Marvel Ecron a real estate project with a unique positioning
Designing creatives for print and digital mediums for the launch of the real estate project Marvel Ecron.
An engaging tabloid for a real estate project that believes in vertical living
Designing an engaging tabloid for 2g Tula. 2g Tula is a unique vertical living project located in Whitefield. It focuses on bringing back the idea of joint families and community living, all while retaining the needs of the Indian urbanites.
Designing an employee handbook for a Fintech start-up
CredAvenue is a 1-stop corporate debt solution which fulfils all the debt needs of organizations. The culture book is an introductory gateway to welcome new employees to the company.
Building a strong employer brand for a Fintech startup
CredAvenue is a 1-stop corporate solution for the debt needs of organizations. We helped them create a strong employer brand in order to motivate employees and attract new talent.
Creating a unique and ‘happy’ healthcare experience for each patient for Care.fit
Care.fit is part of the illustrious and disruptive Cure.fit group that has revolutionised healthcare in India. Care.fit wanted to create a healthcare experience for patients unlike any other. We were happy to oblige.
Beautiful custom illustrated maps for a ‘wild’ corporate retreat & getaway
Discovery Village is a corporate retreat and family getaway resort themed on delivering unique experiences to visitors. We created custom illustrated maps to enable their visitors to understand the space and the location clearly.
A magazine brochure makes mundane office goers ‘go wild’
Discovery Village is a brand of corporate team building retreats with 4 properties spread across the south of India. Beautiful, scenic properties with expertly crafted group activities conducted by trained professionals are the major strengths of the brand. Rezonant helped DV with a magazine themed brochure design that made office goers and families alike go ‘wild’!
An exercise in art direction to make physical invites fun
A cutting-edge retailer selling greeting and invitation cards online, Inksedge straddled both worlds of tradition and technology. We enabled them to create buzz online and re-define their website and visual strategy with creative art direction.
An unusual careers website for India’s #1 book seller
Rezonant helped build Flipkart’s employer brand communication during its growth stages. Part of the communication was a careers website themed like a bookshelf.
Employee experience design for innovative travel tech company
Rezonant designed the employee experience design for Amadeus, one of the top technology companies in the travel sector. The core strategy was to use travel as the flavour for all communications.
Shadow signage and graphics at SOBHA Dream Gardens
Humain Health We added the human to the humain.BRAND IDENTITY, CX DESIGN, ENVIRONMENT, GRAPHICS, WAY-FINDING SIGNAGE Humain, founded by young & dynamic engineers, is a healthcare brand under the umbrella of SigTuple & is a fast growing start-up in the healthcare technology space. Challenge SOBHA Dream Gardens is a collection of gorgeous zen-themed homes located …
Brand identity program for Airaa, an exciting K12 school
This brand identity design program for Airaa was a comprehensive exercise that covered all touchpoints that children and their parents would experience. The result is an inspiring logo that is built from the elements that make Airaa what it is.
Employer Branding for Flipkart, India’s #1 success story
Rezonant developed the Employer Branding for Flipkart, India’s top eCommerce company homegrown by two young entrepreneurs. We helped narrate the anecdotes that made the company inspirational on the way.
Retail graphics for a 6 centuries old innovative brand
When Angadi Silks commissioned Rezonant to design retail graphics and the customer experience for their flagship store in Bangalore, we went back into history for inspiration, about 600 years.
Informative and creative office graphics for a ‘science-friendly’ tech start-up
Office graphics for Truelyser required an awareness of mulltiple sectors along with a deep understanding of their employees. Truelyser – owned by the SigTuple group – is the B2B arm of the business. Truelyser manufactures and distributes state-of-the-art diagnostic solutions. We were engaged by them to create an inspiring space for their new office in HSR.
A magazine brochure for 1411 swoon-worthy luxury homes
SOBHA’s Marina One was the company’s first luxury project in Kerala. This magazine brochure helped engage the large NRI audience and got them to visit the site.
Naming and Identity for a stunning Irish pub at 1 MG Mall
The naming and identity program for this Irish themed pub is based on that Blimey moment that everyone gets once in a while. Rezonant designed the customer experience program for this project.
Office graphics to inspire brilliant techies at the #1 credit card company
American Express prides itself on its rockstar technology team. Our task was cut out; create office graphics that inspires these rockstars.
Launching a luxury real estate project for #1 brand SOBHA
Marina One in Kochi is a luxury real estate condominium project by SOBHA and Puravankara. Kerala is a unique market and needed deep understanding.
A detailed magazine brochure for India’s #1 real estate brand
SOBHA is a respected real estate brand that has consistently ranked #1 in real estate in India. Here’s how we created a magazine brochure to showcase them.
A magazine brochure for a luxurious real estate project
SOBHA’s Lake Gardens was located near a pristine lake. A magazine brochure became the perfect method to narrate the future lifestyle by the lake.
Go to market for a startup with impressive focus on Diabetes
We helped DiabetaCare, a startup chain focused on Diabetes management, go to market through a combination of ATL, BTL and physician engagement campaigns.
A royal Experience Centre for SOBHA Royal Pavilion
SOBHA’s Royal Pavilion in Bengaluru is a grand project, themed on Rajasthan. We helped develop an Experience Center that would help convert more customers.
An informative real estate brochure to captivate buyers
A real estate brochure that created buzz for the project and showcased the legacy of the brand.
A 10K square feet colorful corporate cafe for a tech giant
Cisco prides itself in taking care of its people. The company invests effort and time to make every moment at office memorable. This corporate cafe is inspired by Indian Street Food.
Senior living communication for our ‘young’ seniors
Senior Living has always been looked at from a lens of ‘incapable seniors in need of help’. We changed that lens completely.
This colorful corporate cafe used over 120 Bengaluru street photos
This corporate cafe in one of Cisco’s campuses in Bengaluru was designed around bazaars. We took a little inspiration from the iconic Chickpet area.
An unforgettable real estate launch of a novel ‘senior living’ project
A real estate launch with style, scale and most importantly, humour!
Campus graphics for building #8 at Cisco’s magnificent GCC
Cisco’s GCC (Global Capability Centre) in India is the largest campus outside headquarters. This building is part of the almost 5 million SFT campus in Bengaluru.
Campus graphics for this huge 0.5 million SFT GCC for Cisco
Cisco has one of the biggest Global Capability Centres in India. This building is part of the almost 5 million SFT campus in Bengaluru. Rezonant helped Cisco develop a strategy for scalable graphics and signage.
Environmental graphics for massive India GCC of global tech giant
This environmental graphics, signage and wayfinding engagement with Cisco was one of the first of our many projects with Cisco. Hence the strategy was to adopt a long-term scalable approach.
Campus graphics for Cisco’s impressive Bengaluru campus
Cisco has one of the biggest Global Capability Centres in India. This campus graphics project is located at Embassy Tech Village in Bangalore, next to their almost 4 million SFT campus.
Graphics and signage at Cisco’s beautiful B15 campus in Bengaluru
When we began our engagement with Cisco, the first assignment was the campus graphics and signage for B15, a building in their iconic Bangalore campus. We would go on to design brand graphics for over 4 million SFT of Cisco in India.
A unique experience center for a luxury real estate project
Experience Center design is a fairly new endeavour for our country. We approached it in a touchpoint oriented manner that mapped each interaction between consumer and brand for which we created design interventions.