A pub’s name is an integral part of its experience. How do we name an Irish themed pub? Further how do we create its brand identity?
Use a commonly used Irish word to build the naming
Use Irish symbols to build the brand identity
The name chosen, Blimey! represented a moment of exclamation in Irish culture. For example, Oh, Blimey.
The logo used a bold typeface set over a traditional Irish pattern
The brand identity had different variants to help extend its personality
The identity became a statement and its signage representation became a selfie-point