design agencies in Bangalore
Rezonant helped with the brand launch of Jairaj Ispat, a reliable steel brand in Hyderabad with quality products and processes. The mediums were outdoor and digital
Challenge

Jairaj Ispat is one of Hyderabad’s well-known steel manufacturers. However their brand presence was still minimal owing to low spends. How do we get them better recall value despite their low spends? We tried something interesting in their brand launch.

design agencies in Bangalore
design agencies in Bangalore

Strategy

An illustration based approach that showcased real-life examples of strength from the point of view of a steel bar.

 

For more examples of illustrations, click here.

design agencies in Bangalore
design agencies in Bangalore

Design

This visually-driven brand launch campaign used naturally strong animal icons to re-inforce the strength imagery for the product. The second campaign built on the first and used the metaphors of strong men and women who shaped history.

design agencies in Bangalore
design agencies in Bangalore

Campaign 01 - Brand launch

Strong animals set in steel? Well, these images of strong and resilient animals were created entirely out of steel bars of what else, Jairaj Ispat. And yes, no animals were harmed during the creation of this project.

“Strong animals were used as metaphors to drive the innate strength of this brand”

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Camel
brand launch
Elephant
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Rhino
branding companies in India
Tiger
branding companies in India
Horse
branding companies in India
Made with Photoshop
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The campaign line
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Outdoor
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Outdoor
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At Airports
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Outdoor

Campaign 02

The follow-up campaign to the brand launch campaign derived from important events in Indian history that were remarkable examples of inner strength.

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The Dandi March
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Made of Steel. Made in India
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The 1983 win
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More steely illustrations
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Kapil's Devils
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ISRO's team

Outcome

The campaign helped build brand recall for Jairaj Ispat and gave them a fresh brand visual identity.  

design and branding agency
design and branding agency