Build a careers website for India’s iconic startup, that would help inspire people through the stories of Flipsters.
Strategy
Use the concept of books to create a book-shelf themed website. Create custom books for Flipkart with stories of Flipsters.
Design
As part of this project, Rezonant created around 20 mini story books for the new careers website. Each story book was based on the experience of a particular Flipster. Prospective employees could download these books or add them to their cart for fun.
Also view this project for Flipkart.
A careers website that looks like a bookshelf
We treated the website like a ‘digital bookshelf’ where people could pick and choose ‘books’ at random and read more about life at Flipkart. The website was full of puns, quirky articles, comic strips and lots more. We positioned life at Flipkart as ‘Awesome Everydays’.
This was a new approach of creating fiction powered by the truth
Impact
The website helped Flipkart attract key talent that would go on to form core teams.
