Technology Rezonant Design Complyscore 01
Website design for ComplyScore, an innovative American startup
In this website design engagement, we used the JTBD (Job to be done) framework to build the content strategy. The website showcased ComplyScore as a nimble startup in the GRC space.
Challenge

In the GRC space, a crisp website design helps generate leads for the product. We had to build an engaging website for ComplyScore, a New Jersey based startup that creates cutting-edge software to help large companies automate their 3P assessments.

design agencies in Bangalore
design agencies in Bangalore

Research

Undertake comprehensive research in the GRC software space by analysing leaders and competitors. For websites, Rezonant frequently uses the JTBD framework to develop engaging messaging; in this case we explored the possibilities of this framework for ComplyScore’s brand.

design agencies in Bangalore
design agencies in Bangalore
Technology Complyscore JTBD Rezonant Design 02
Clayton Christensen was the pioneer of the JTBD framework
Technology Complyscore JTBD Rezonant Design 01
His example for JTBD

Design

Concept

UX / UI

Content

Illustration curation

The design process for this website began around three core focus areas – to ensure that customers discover ComplyScore’s solutions, to ensure they understood the benefits and finally to help them understand how the product was packaged.

 

 

We began with using the JTBD (Job to be done) framework developed by Clayton Christensen. This framework has been used by billion dollar startups to build product and brand messaging.

design agencies in Bangalore
design agencies in Bangalore
website design
Using the JTBD framework for messaging
design agencies in Bangalore
Illustrations bring a fresh visual language
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The offerings
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Benefits
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JTBD framework

Using illustrations in the website design

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Responsive on mobile

The chosen method to demonstrate the products was illustration, inspired by current trends and effectiveness in product branding.

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Case studies
branding company in Bangalore
Content driven by the JTBD framework

Impact

The website helped ComplyScore build traction among prospects and create a new brand image.

design agencies in Bangalore
design agencies in Bangalore

Credits