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Designing creatives for a Marvel Ecron a real estate project with a unique positioning
Designing creatives for print and digital mediums for the launch of the real estate project Marvel Ecron.
Challenge
Marvel Properties is a real estate developer who pioneers in providing sophisticated and luxurious spaces.
How do we create engaging creatives to introduce and scale Marvel Ecron to attract people to the international quality office space?
Strategy
Marvel positioned project Ecron as the “Marvel of Hubballi”. Using this we create a wide range of assets to promote the office space.
Design
Every metropolitan city has a marvel. In Paris, it is the Eiffel Tower, New York has the Statue of Liberty and London has Big Ben and London Eye. For Hubballi, it is Marvel Ecron.
Using this positioning we created billboards, newspaper ads, social media posts & campaigns as well as pieces for the company’s physical launch of the project.
We used the unique positioning of the office space and create billboards and ads that left passersby curious about the Marvel of Hubballi.
“Each big city has a marvel of their own, Paris has the Eiffel Tower, and now we introduce Hubballi’s very own marvel.”
Newspaper ads
For the newspaper ads, we showcased all the different marvels from different cities and put Marvel Ecron in the centre. Our focus was to draw people’s attention to the marvel located at Hubballi.
We listed down the various features that this office space has to offer and why it is the ideal location and space to invest in.
“Introducing Marvel Ecron North Karnataka’s first Grade A commercial office space and retail zone.”
“A unique combination of retail and Grade A offices all in Hubballi.”
Along with the features, we added small sections that explained the project, introduced the builders and how Marvel Ecron is different from other tech parks based in other cities like Mumbai and Hyderabad.
Emailers
We designed informative mailers to inform people about the launch of Hubballi’s very own marvel, detailed with information as to why a buyer should invest in Marvel Ecron and what makes the property stand out.
“Marvel Ecron is perfect for local businesses as well as corporates.”
Social Media campaign
For the social media campaign, we did a series of posts that aligned with the unique positioning. We first created posts that were teasers for the property, while highlighting the marvels of other countries like London and New York in the backdrop, while we create suspense for the Marvel of Hubballi.
The final reveal was the project itself, “Marvel of Hubballi”, Marvel Ecron.
To highlight the various features Marvel Ecron provides, we designed creatives that covered the benefits of considering the project as a potential workplace.
Proximity to the airport and working in a city that is perfect for work and leisure are some of the features we highlighted.
We created a separate set of creatives that highlighted the luxurious yet practical benefits of Marvel Ecron.
Designed by international architect Hadi Teherani, the futuristic office along with world-class facilities believes in and practices 100% sustainability.
We created covers for the social media pages like LinkedIn and Twitter.
Launch Event
For the launch of the project, we created custom invitation cards. Along with custom cards, we included flyers and goodie bags.
Since the project is premium and luxurious in its features, we incorporated the ‘gold class’ approach to match the positioning.
At the event, we provided guests with informative and feature-oriented flyers that gave detailed descriptions of the project.
Using the visuals of a golden key, we created custom goodie bags. This was to indicate that this is the first step to unlocking Hubballi’s best business address.
Impact
with the engaging assets for different media as well as for the physical launch, we were able to explain the features and attract customers to visit the property. It was well-received by the customers and company alike.
