design and branding agency
An inspiring employer brand for India’s top messenger app
We created a fun and engaging employer brand for Kavin Mittal’s ambitious start-up; Hike Messenger.
Challenge

To create an strong and memorable employer brand that attracts top tier talent to Hike while competing with Silicon Valley goliaths Research

design agencies in Bangalore
design agencies in Bangalore
Research

Rezonant conducted interviews with over 75 employees to understand the company’s vision, history and milestones. As part of our process, we undertook  benchmarking of employer brands in the tech domain. Detailed sessions with the CEO helped understand his vision.

design agencies in Bangalore
Image courtesy: BCCL
design agencies in Bangalore

Design

We developed a no-nonsense positioning for Hike – Make Shit Happen. This connected with the company’s key vision of getting Epic Shit Done. This positioning was brought to life by custom illustrations, office graphics, employee onboarding material and an exhaustive culture book that carried anecdotes of Hikers.

 

Hike’s archetype was the Jester, hence the communication took a fun visual and written language.

 

Download Rezonant’s brand archetypes book here.

Technology Rezonant Design Hike Design 01
mockups-design.com
design and branding agency
A colorful book that celebrated Hike

“Hike had powerful codes that empowered employees to be the best they can be”

Technology Rezonant Design Hike Design 02
Articulating the Whys

The entire experience for employees was designed around the core EVP and the Hike codes.

The culture book - an integral part of the employer brand

employer brand
Employees often need clarity on the basics of the company
design and branding agency
A fun growth sheet for Hikers
Technology Rezonant Design Hike Design 03
Hike is known for its stickers, so we created a few more

“Eclectic elements like illustrations, photos, infographics and anecdotes go a long way in building an employer brand communications package”

design and branding agency
The woman superhero

The culture book celebrated Hike through 90 pages of engaging content filled with anecdotes from Hikers. New joinees at Hike were able to relate to these stories.

design and branding agency
Typography
design and branding agency
Typography
design and branding agency
Typography
design and branding agency
A bonus sticker base

Impact

An employer brand package that was vibrant and powerful, and was received well.

design and branding agency
design and branding agency

“The book and other communication devices helped create an engaging experience”

design and branding agency

Employees at Hike related to the real stories and anecdotal approach

Credits