design agencies in Bangalore
Truelyser – owned by the SigTuple group – is the B2B arm of the business. Truelyser manufactures and distributes state-of-the-art diagnostic solutions. We were engaged by them to create an inspiring space for their new office in HSR.
Challenge

Truelyser was a company created to change the way, supply chains of diagnostic equipment were managed. We had to build an image for them that helped attract the best people.

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
Research

Interacting with over 60 employees of Truelyser across functions and teams. Benchmarking powerful employer branding examples across the globe. Creating the right archetype for the brand.

 

Read more on Brand Archetypes here.

design agencies in Bangalore
design agencies in Bangalore

Design

We helped develop Truelyser’s EVP -“Empowering Caregivers”. This was scaled to create a content master set that included an employer branding code book, onboarding material, office graphics and talent aquisition material.

design agencies in Bangalore

A culture book that helps in employer branding

employer branding
design agencies in Bangalore
A spread from the culture book

Rezonant teams worked with teams from Truelyser and other group companies, Sigtuple and Mirable to build the ‘Why join?’ story set. The group of companies had an interesting value proposition that would appeal to young engineers, medical professionals and operations professionals, because of exposure to three different industries.

design agencies in Bangalore
Truelyser's vision articulated
design agencies in Bangalore
A spread from the culture book

Talent acquisition material

design agencies in Bangalore
design agencies in Bangalore
Snapshots of the recruitment deck designed for the HR at Truelyser

The messaging has been extended to other talent acquisition material and merchandise.

Merchandise

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
Cool tshirt designs for the employees

Merchandise was created for the brand

Office graphics

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Installed graphics at site
design agencies in Bangalore
Installed graphics at site
design agencies in Bangalore
Installed graphics at site

Impact

The founders and the people of Truelyser were delighted by a powerful employer brand idenitiy which would help them hire talented people from all over the country.

design agencies in Bangalore
design agencies in Bangalore