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Truelyser – owned by the SigTuple group – is the B2B arm of the business. Truelyser manufactures and distributes state-of-the-art diagnostic solutions. We were engaged by them to create an inspiring space for their new office in HSR.
Challenge
Truelyser was a company created to change the way, supply chains of diagnostic equipment were managed. We had to build an image for them that helped attract the best people.
Research
Interacting with over 60 employees of Truelyser across functions and teams. Benchmarking powerful employer branding examples across the globe. Creating the right archetype for the brand.Read more on Brand Archetypes here.
Bheeshma
THE SAGE
Viswamitra
THE MAGICIAN
Design
We helped develop Truelyser’s EVP -“Empowering Caregivers”. This was scaled to create a content master set that included an employer branding code book, onboarding material, office graphics and talent aquisition material.
A culture book that helps in employer branding
Rezonant teams worked with teams from Truelyser and other group companies, Sigtuple and Mirable to build the ‘Why join?’ story set. The group of companies had an interesting value proposition that would appeal to young engineers, medical professionals and operations professionals, because of exposure to three different industries.
Talent acquisition material
The messaging has been extended to other talent acquisition material and merchandise.
Merchandise
Merchandise was created for the brand
Office graphics
Impact
The founders and the people of Truelyser were delighted by a powerful employer brand idenitiy which would help them hire talented people from all over the country.
