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Rezonant developed the Employer Branding for Flipkart, India’s top eCommerce company homegrown by two young entrepreneurs. We helped narrate the anecdotes that made the company inspirational on the way.
Challenge

When Flipkart was growing rapidly, it needed brilliant people to form the next level of middle management. 

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branding company in Bangalore

Research

Rezonant spent time understanding the scale at which Flipkart operated and in turn the challenges in hiring faced by the HR team.

 

Download the Employer Branding cheat sheet here.

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branding company in Bangalore

Design

Rezonant helped build the employee experience beginning with the onboarding process. We designed materials ranging from videos, PPTs, Posters, Onboarding kits that included a customised diary, coasters and other goodies.

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branding company in Bangalore

A diary that looked like a package

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A diary pack
branding company in Bangalore
A diary that looked like a package

Flipkart’s ubiquitous parcels were now on top of mind of every Indian. We used the packaging as an inspiration to create a customised diary, one that Flipsters would treasure as a gift.

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Premium paper
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The history of Flipkart

Employer branding for Flipkart: A poster

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Wide poster
branding company in Bangalore
Poster

This poster told the history of Flipkart in a visual story. This custom illustration was drawn by our illustrators and then converted to various formats.

Coasters

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Coasters
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The kit
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Hand-drawn illustrations

Fliptomania, an internal store

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Store
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Tees
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The store logo
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Vouchers

Badges & Fliptionary mugs

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Merchandise
design agencies in Bangalore
Merchandise
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Tees
design agencies in Bangalore
Bag

Impact

Over 5000 onboarding kits were made and designs were used for over 2 years

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design agencies in Bangalore