Frangipani is a luxury real estate community of super large farmhouses on super large plots. Being on the outskirts of the city, how did one get buyers to visit?
We positioned the homes as not just plots, but as country estates. The magazine hence was called ‘Country Estates’. This positioning helped it stand out among the crowded market for plots, many of which would hardly match up with what Frangipani had to offer. It also created a benchmark for this category of luxury real estate projects.
This exercise was primarily that of intense content creation. Over a period of two months, teams of writers and designers would document the project with photography, create content through multiple interviews with the promoters and architects and consolidate all the plans and views. Apart from the brochure, we also helped them with a detailed website and social media material.
“The promoter of the project, Prashant calls himself ‘Chief Gardener’ which he is.”
It is rare to find someone so passionate about plants and trees as Prashant. He had invested his heart and soul into this project. We had to make sure his passion came through.
Extensive photographic documentation of this luxury real estate project
The brochure was a big hit among CEOs and prospective luxury buyers. It helped drive customer visits to the property. It was a different type of magazine brochure from the types we had done.
“This brochure provides a great experience to customers who are unable to visit the site physically”
Eco-friendly paper was used in the production of this magazine brochure.