Each 55000 SFT home in this luxury real estate project was unusual
design agencies in Bangalore
Frangipani is a CEO only community in Bangalore. Each home plot is over 55000 SFT making this project a unique benchmark in luxury real estate.
Challenge

Frangipani is a luxury real estate community of super large farmhouses on super large plots. Being on the outskirts of the city, how did one get buyers to visit?

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Strategy

We positioned the homes as not just plots, but as country estates. The magazine hence was called ‘Country Estates’. This positioning helped it stand out among the crowded market for plots, many of which would hardly match up with what Frangipani had to offer. It also created a benchmark for this category of luxury real estate projects.

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Design

This exercise was primarily that of intense content creation. Over a period of two months, teams of writers and designers would document the project with photography, create content through multiple interviews with the promoters and architects and consolidate all the plans and views. Apart from the brochure, we also helped them with a detailed website and social media material.

design agencies in Bangalore

“The promoter of the project, Prashant calls himself ‘Chief Gardener’ which he is.”

It is rare to find someone so passionate about plants and trees as Prashant. He had invested his heart and soul into this project. We had to make sure his passion came through.

design agencies in Bangalore
luxury real estate
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Extensive photographic documentation of this luxury real estate project

design agencies in Bangalore
The promoter of this luxury real estate project
design agencies in Bangalore
Luscious fruit trees on campus
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Luxury real estate owners are CEOs
design agencies in Bangalore
The entrance
design agencies in Bangalore
Frangipani is a CEO community
design agencies in Bangalore
Prashant, the promoter is a passionate Chief Gardener
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design and branding agency
design agencies in Bangalore
design and branding agency
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Outcome

The brochure was a big hit among CEOs and prospective luxury buyers. It helped drive customer visits to the property. It was a different type of magazine brochure from the types we had done.

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

“This brochure provides a great experience to customers who are unable to visit the site physically” 

Eco-friendly paper was used in the production of this magazine brochure.