Real Estate Rezonant Design Frangipani Brochure
Frangipani is a CEO only community in Bangalore. Each home plot is over 55000 SFT making this project a unique benchmark in luxury real estate.
Challenge

Frangipani is a luxury real estate community of super large farmhouses on super large plots. Being on the outskirts of the city, how did one get buyers to visit?

Real Estate Rezonant Design Frangipani Brochure Challenge 01
Real_Estate_Rezonant_Design_Frangipani_Brochure_Challenge_1
Real Estate Rezonant Design Frangipani Brochure Challenge 02
Real Estate Rezonant Design Frangipani Brochure Challenge 03

Strategy

We positioned the homes as not just plots, but as country estates. The magazine hence was called ‘Country Estates’. This positioning helped it stand out among the crowded market for plots, many of which would hardly match up with what Frangipani had to offer. It also created a benchmark for this category of luxury real estate projects.

Real Estate Rezonant Design Frangipani Brochure Strategy 01
Real_Estate_Rezonant_Design_Frangipani_Brochure_Strategy_02
Real Estate Rezonant Design Frangipani Brochure Strategy 05
Real Estate Rezonant Design Frangipani Brochure Strategy 06

Design

This exercise was primarily that of intense content creation. Over a period of two months, teams of writers and designers would document the project with photography, create content through multiple interviews with the promoters and architects and consolidate all the plans and views. Apart from the brochure, we also helped them with a detailed website and social media material.

Real Estate Rezonant Design Frangipani Brochure Strategy 04

“The promoter of the project, Prashant calls himself ‘Chief Gardener’ which he is.”

It is rare to find someone so passionate about plants and trees as Prashant. He had invested his heart and soul into this project. We had to make sure his passion came through.

Real Estate Rezonant Design Frangipani Brochure Design 04
luxury real estate
Real Estate Rezonant Design Frangipani Brochure Design 06
Real Estate Rezonant Design Frangipani Brochure Design 07
Real Estate Rezonant Design Frangipani Brochure Design 08
Real Estate Rezonant Design Frangipani Brochure Design 09
Real Estate Rezonant Design Frangipani Brochure Design 13
Real Estate Rezonant Design Frangipani Brochure Design 14
Real Estate Rezonant Design Frangipani Brochure Design 15
Real Estate Rezonant Design Frangipani Brochure Design 16
Real Estate Rezonant Design Frangipani Brochure Design 17

Extensive photographic documentation of this luxury real estate project

Real Estate Rezonant Design Frangipani Brochure Design 18
The promoter of this luxury real estate project
Real Estate Rezonant Design Frangipani Brochure Design 21
Luscious fruit trees on campus
Real Estate Rezonant Design Frangipani Brochure Design 20
Luxury real estate owners are CEOs
Real_Estate_Rezonant_Design_Frangipani_Brochure_Design_22
The entrance
Real Estate Rezonant Design Frangipani Brochure Design 23
Frangipani is a CEO community
Real Estate Rezonant Design Frangipani Brochure Design 24
Prashant, the promoter is a passionate Chief Gardener
Real Estate Rezonant Design Frangipani Brochure Design 25
Real Estate Rezonant Design Frangipani Brochure Design 26
Real Estate Rezonant Design Frangipani Brochure Design 27
Real Estate Rezonant Design Frangipani Brochure Design 34
Real Estate Rezonant Design Frangipani Brochure Design 33
Real Estate Rezonant Design Frangipani Brochure Design 32
Real Estate Rezonant Design Frangipani Brochure Design 29
Real Estate Rezonant Design Frangipani Brochure Design 28
Real Estate Rezonant Design Frangipani Brochure Design 30
Real Estate Frangipani Brochure Design 31Rezonant Design
Real Estate Rezonant Design Frangipani Brochure Design 12

Outcome

The brochure was a big hit among CEOs and prospective luxury buyers. It helped drive customer visits to the property. It was a different type of magazine brochure from the types we had done.

Real Estate Rezonant Design Frangipani Brochure Outcome 01
Real Estate Rezonant Design Frangipani Brochure Outcome 03
Real Estate Rezonant Design Frangipani Brochure Outcome 02
Real Estate Rezonant Design Frangipani Brochure Outcome 04

“This brochure provides a great experience to customers who are unable to visit the site physically” 

Eco-friendly paper was used in the production of this magazine brochure.