Healthcare Humain Health Rezonant Intro 02
Brand Identity for Humain Health, an innovative healthcare startup
When the founders of Sigtuple wanted to create a new brand that leveraged their AI technologies, they worked with Rezonant to create a new brand system that would inspire patients.
Challenge

Sigtuple was launching its retail healthcare venture. The challenge was to create a unique and memorable visual identity that would scale well for applications in the retail healthcare sector.

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The diagnostic sector is mostly individual centres
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Good talent, poor organization
Research

Rezonant undertook a detailed benchmarking study to understand patient experience in current diagnostic centres. Along with this, we ran a Brand archetype analysis to create the right persona for the new brand. We follow our Brand Archetype Experience framework to get to this.

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Humain Health’s new name

The name ‘Humain’ = Human + AI. This name belongs to the coined name category. As a result, domains were easily available. Humain Health brought together all the offerings under one roof and promised an integrated healthcare offering to patients.

“In India’s fragmented healthcare market, it’s getting increasingly difficult for new brands to build traction”

Design

The design exercise covered over 40 unique applications and resulted in a detailed brand playbook, which was used to scale the presence of the brand in centres across India.

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The Human in Humain

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Evolution of the brand identity
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The brand identity design has a mascot drawn with a single line. This represents the green line of life. This mascot is seen celebrating good health with raised arms. It also represents the letter ‘H’

The logotype uses a simple sans-serif font with rounded edges – symbolising warmth. The green brings the most pleasant color of nature to patients’ healthcare.

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The human mascot
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Business cards
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Use of the mascot in cards
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The mascot became a symbol of Humain Health
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Envelopes
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Patient report selection forms
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Patient report design
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Report folder
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Core value proposition in folders
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Web presence
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Two-wheelers
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Four-wheelers

Icons

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Custom icons

Green, the color of life. The color of Humain Health.

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Typography

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Google font Assistant is a great free choice

Illustration

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Hero illustration for Humain Health
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Hero illustration for Humain Health
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Technology illustratiom
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At one of the centres
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Posters
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At the centre

Brand Identity Manual

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Detailed manual
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Operational playbook provides all details needed
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The core positioning - CARE
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Scaling the positioning
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A detailed book
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How to write for the brand?
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Illustrations

Impact

The Humain Health identity is now a well-recognised logomark used in all their centres

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Credits