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Challenge
Creating a direct mailer that would make TA CEOs sit up and take notice; something that stood out from the clutter. To provide a fresh outlook; content, design and ideas to B2B marketing. To highlight outcomes of Knolskape’s tools from a user perspective.
Strategy
Knolskape’s tools help employees of an organization become more productive. The goal was to celebrate the ultimate TA of Knolskape – The ‘Learner’ within each company.
Design
Rezonant made a list of the top types of learners that would be common to most work places. Then we strategically aligned each learner type with a Knolskape product outcome, and further personified these characters through custom created illustrations in a unique style. As for finishing touches, we suggested paper and material selections, and how the book would be bound and presented.
A few visuals from Knolskape's 'Book of learners'
Impact
The client hailed this as one of its most successful direct marketing exercises; with compliments and praise from CEOs and employees alike.
