A magazine brochure for 1411 swoon-worthy luxury homes
SOBHA’s Marina One was the company’s first luxury project in Kerala. This magazine brochure helped engage the large NRI audience and got them to visit the site.
Challenge

Marina One was a special luxury offering in Kochi. Customers in Kerala expect good quality print material. How to create a brochure that could stand out?

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Strategy

Design not a brochure, but a lifestyle magazine brochure. Extend the strategy to all SOBHA projects, so that editions of the magazine will create a larger interest in brand SOBHA. This was the first project for SOBHA where we used a magazine brochure concept. Eventually the response was so good that the concept got extended to other projects.

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Design

When we began designing for this project, a brochure was a crucial part of the customer experience design which was the larger strategy. This brochure became popular because of its content and novelty factor, so much so that the client had to get into re-print twice.

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A magazine brochure that made a lifestyle statement
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Showcasing the whys
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Interview with architect
magazine brochure
A magazine brochure that made a lifestyle statement

Making plans and master plans user friendly

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Categorising the amenities
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Specifications
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Premium paper was used

Enhancement of project plans

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Standardising all the plans

Get used to Extra sections

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Get used to extra with SOBHA
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Lifestyle features
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Real photography enhanced the magazine brochure

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Real photography at SOBHA projects
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Real photography at SOBHA projects
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Real photography at SOBHA projects
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Real photography at SOBHA projects
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Real photography at SOBHA projects
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Real photography at SOBHA projects
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Real photography at SOBHA projects

Outcome

The brochure was in high demand and had to go to re-print twice. As per the feedback of the sales teams, it helped in conversion.

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Credits