Marina One was a special luxury offering in Kochi. Customers in Kerala expect good quality print material. How to create a brochure that could stand out?
Design not a brochure, but a lifestyle magazine brochure. Extend the strategy to all SOBHA projects, so that editions of the magazine will create a larger interest in brand SOBHA. This was the first project for SOBHA where we used a magazine brochure concept. Eventually the response was so good that the concept got extended to other projects.
When we began designing for this project, a brochure was a crucial part of the customer experience design which was the larger strategy. This brochure became popular because of its content and novelty factor, so much so that the client had to get into re-print twice.
Making plans and master plans user friendly
Enhancement of project plans
Get used to Extra sections
Real photography enhanced the magazine brochure
The brochure was in high demand and had to go to re-print twice. As per the feedback of the sales teams, it helped in conversion.