A magazine brochure for 1411 swoon-worthy luxury homes

SOBHA’s Marina One was the company’s first luxury project in Kerala. This magazine brochure helped engage the large NRI audience and got them to visit the site.

CX Design Print design

Challenge

Marina One was a special luxury offering in Kochi. Customers in Kerala expect good quality print material. How to create a brochure that could stand out?

Strategy

Design not a brochure, but a lifestyle magazine brochure. Extend the strategy to all SOBHA projects, so that editions of the magazine will create a larger interest in brand SOBHA. This was the first project for SOBHA where we used a magazine brochure concept. Eventually the response was so good that the concept got extended to other projects.

Design

When we began designing for this project, a brochure was a crucial part of the customer experience design which was the larger strategy. This brochure became popular because of its content and novelty factor, so much so that the client had to get into re-print twice.