Four charming mascots become Manch’s brand ambassadors

Rezonant created a brand new system of mascots for Manch Technologies.

Challenge

Manch Technologies is an innovative SaaS company, with its flagship MDM (Master Data Management) and digital signature products being used by top global companies. Rezonant’s challenge was to create a new visual identity, a powerful positioning with mascots and an engaging website that could match the growth aspirations of the company.

Research

Our teams conducted first person interviews, and undertook research to benchmark top MDM and SaaS companies. Our SEO-led content research provided insights on top keywords that leading players used.

Our research yielded the following results:

There is a burgeoning demand for SaaS products and Indian companies are creating an impact in this space with their quality products and price positioning. We took inspiration from companies like KissFlow and Zoho, which are selling to the world. If they could do it, so could Manch.
It is difficult to differentiate companies from each other, given the crowded visual system of screenshots
Stock images have become highly repetitive and no longer triggering outcomes on performance marketing campaigns

Design

Rezonant created a new system of mascots that would narrate the story. The Four mascots were:

Character Sketches

Pose Visualisation Sketches Detailed

Procedural Textures

T Poses

Pose History

Alex, the delivery girl

Alex is super sharp, and has successfully ridden the gig economy. Manch provides her employer the tools to provide information at her fingertips. Alex uses Manch tools to get onboarded, update her KYC and other statutory obligations

Akash, the manager

Akash is around 50 years of age, but his youthful exuberance to embrace anything digital keeps him going. He uses Manch’s tools to onboard external partners, at scale

Ramya, the strategist

IIM-educated Ramya is the P&L owner of a large division at a top beverages company. She banks upon Manch tools to manage the lifecyle of 1000s of distribution partners of her company. She can access data anytime, anywhere with Manch.

Vinay, the seller

Vinay runs a small business as a logistics provider and supports several customers in their eCommerce deliveries. Manch makes it easy for him to stay compliant with the different statutory requirements of each client.

Outcome

Manch’s new mascots have created a brand new way for the company to express its product’s utility.