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Four charming mascots become Manch’s brand ambassadors
Rezonant created a brand new system of mascots for Manch Technologies.
Challenge
Manch Technologies is an innovative SaaS company, with its flagship MDM (Master Data Management) and digital signature products being used by top global companies. Rezonant’s challenge was to create a new visual identity, a powerful positioning with mascots and an engaging website that could match the growth aspirations of the company.

Research
Our teams conducted first person interviews, and undertook research to benchmark top MDM and SaaS companies. Our SEO-led content research provided insights on top keywords that leading players used.

Our research yielded the following results:
- There is a burgeoning demand for SaaS products and Indian companies are creating an impact in this space with their quality products and price positioning. We took inspiration from companies like KissFlow and Zoho, which are selling to the world. If they could do it, so could Manch.
- It is difficult to differentiate companies from each other, given the crowded visual system of screenshots
- Stock images have become highly repetitive and no longer triggering outcomes on performance marketing campaigns

Design
Rezonant created a new system of mascots that would narrate the story. The Four mascots were:

Character Sketches


Pose Visualisation Sketches Detailed




Procedural Textures










T Poses


Pose History



Alex, the delivery girl
Alex is super sharp, and has successfully ridden the gig economy. Manch provides her employer the tools to provide information at her fingertips. Alex uses Manch tools to get onboarded, update her KYC and other statutory obligations


Akash, the manager
Akash is around 50 years of age, but his youthful exuberance to embrace anything digital keeps him going. He uses Manch’s tools to onboard external partners, at scale


Ramya, the strategist
IIM-educated Ramya is the P&L owner of a large division at a top beverages company. She banks upon Manch tools to manage the lifecyle of 1000s of distribution partners of her company. She can access data anytime, anywhere with Manch.


Vinay, the seller
Vinay runs a small business as a logistics provider and supports several customers in their eCommerce deliveries. Manch makes it easy for him to stay compliant with the different statutory requirements of each client.


Outcome
Manch’s new mascots have created a brand new way for the company to express its product’s utility.
