Crafting a cool brand identity for a healthcare start-up
design agencies in Bangalore
Challenge

To create an identity that resonated with the company and also aligned with its customer facing brand Humain Health.

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Strategy

Create an intuitive brand identity that conveys the company’s deep connection with people. Use colors that are synonymous with the healthcare industry.

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

Design

The typeface used is Ubuntu which is a crisp

Sans Serif font with good visibility. The color palette

uses green and blue, mirroring colors from

nature – greenery and water.

The i is a hidden person, similar to Humain’s logo which also focuses on the human

design agencies in Bangalore
design agencies in Bangalore

The figure & ground principle is commonly associated with gestalt theory. This can be very handy when we want to highlight a focal point.

 

Here in the design, we have incorporated a human element (fits for both health and the technology aspect of the brand) by simply shifting the circle a little towards right which provides a human figure as a whole.

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design agencies in Bangalore
design agencies in Bangalore

Impact

The brand identity has helped create a

distinct identity for brand Mirable.

 

More can be found about Mirable here.

design and branding agency
design agencies in Bangalore