design agencies in Bangalore
Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future.
Challenge

Help attract talent and build the employer brand for Mirable. Communicate the core DNA of the company which was in the healthcare domain.

design agencies in Bangalore
design agencies in Bangalore
Research

Used the Brand Archetype framework to identify with clarity the distinct personality of the healthcare brand. Conducted internal research to identify the distinct DNA of the company which enabled us to create a scalable employer brand. 

design agencies in Bangalore
design agencies in Bangalore

Design

Built the brand story and employer value proposition (EVP). Curated and created content for the entire employer brand story. Created visual assets for use across applications. Developed the company values. Developed the company DNA. 

design agencies in Bangalore

The Care in Healthcare

design agencies in Bangalore
The Mirable culture book
design agencies in Bangalore
A spread from the Mirable culture book

This section talks about the different things done for employer branding. It talks about the different types of messaging, the design of the book etc.

design agencies in Bangalore
A spread from the Mirable culture book
design agencies in Bangalore
A spread from the Mirable culture book
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
Talent acquisition deck for recruitment
design and branding agency
Talent acquisition deck for recruitment

This section talks about the additional things created like TA deck, office graphics etc.

Impact

The brochure helped explain the features to customers successfully.

design agencies in Bangalore
design and branding agency
The Mirable culture book
design agencies in Bangalore
Tshirt design for Mirable employees
design agencies in Bangalore
Tshirt design for Mirable employees
design agencies in Bangalore
Tshirt design for Mirable employees