Rezonant design Healthcare Mirable Employer branding 01
Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future.
Challenge

Help attract talent and build the employer brand for Mirable. Communicate the core DNA of the company which was in the healthcare domain.

Rezonant design Healthcare Mirable Employer branding 01 2
Rezonant design_Healthcare_Mirable_Employer branding_01_mobile image
Research

Used the Brand Archetype framework to identify with clarity the distinct personality of the healthcare brand. Conducted internal research to identify the distinct DNA of the company which enabled us to create a scalable employer brand. 

Rezonant design Healthcare SigTuple Office graphics 02 1
Rezonant design_Healthcare_SigTuple_Office graphics_02_mobile image

Design

Built the brand story and employer value proposition (EVP). Curated and created content for the entire employer brand story. Created visual assets for use across applications. Developed the company values. Developed the company DNA. 

Rezonant design Healthcare Mirable Employer branding 01 3

The Care in Healthcare

Rezonant design Healthcare Mirable Employer branding 012
The Mirable culture book
Rezonant design Healthcare Mirable Employer branding 01.3
A spread from the Mirable culture book

This section talks about the different things done for employer branding. It talks about the different types of messaging, the design of the book etc.

Rezonant design Healthcare Mirable Employer branding 02
A spread from the Mirable culture book
Rezonant design Healthcare Mirable Employer branding 01.5
A spread from the Mirable culture book
Rezonant design Healthcare Mirable Employer branding 01.6 1
Rezonant design Healthcare Mirable Employer branding 01.62 1
Rezonant design Healthcare Mirable Employer branding 03 1
Talent acquisition deck for recruitment
Rezonant design Healthcare Mirable Employer branding 032 2
Talent acquisition deck for recruitment

This section talks about the additional things created like TA deck, office graphics etc.

Impact

The brochure helped explain the features to customers successfully

Rezonant design Healthcare Mirable Employer branding 01 6
Rezonant design Healthcare Mirable Employer branding 012 1
The Mirable culture book
Rezonant design Healthcare Mirable Employer branding 03 3
Tshirt design for Mirable employees
Rezonant design Healthcare Mirable Employer branding 032 5
Tshirt design for Mirable employees
Rezonant design Healthcare Mirable Employer branding 033 3
Tshirt design for Mirable employees

Credits