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Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future.
Challenge
Help attract talent and build the employer brand for Mirable. Communicate the core DNA of the company which was in the healthcare domain.
Research
Used the Brand Archetype framework to identify with clarity the distinct personality of the healthcare brand. Conducted internal research to identify the distinct DNA of the company which enabled us to create a scalable employer brand.
Design
Built the brand story and employer value proposition (EVP). Curated and created content for the entire employer brand story. Created visual assets for use across applications. Developed the company values. Developed the company DNA.
The Care in Healthcare
This section talks about the different things done for employer branding. It talks about the different types of messaging, the design of the book etc.
This section talks about the additional things created like TA deck, office graphics etc.
Impact
The brochure helped explain the features to customers successfully.
