1. How to highlight the importance and the need for a complete revamp of the healthcare space in India to inspire employees everyday?
2. How to enable employees to stay cognisant with the vision of this healthcare start-up?
1. Highlight the impact the company was having and how it was going to scale on the country’s healthcare eco-system
2. Create easy to consume content pieces that communicate the vision and mission of the company
3. Create a visually engaging and interesting space for the Bangalore based healthcare start-up
1. Coming up with the ‘Employee Value Proposition’ that clearly communicated the healthcare domain and also inspired
2. The EVP we created was ‘We are Caregivers’ to firmly underline the care aspect of their every day work
We planned and executed a full scale photoshoot with employees and models alike to create assets for the graphics that we had to create.
The idea was to create content and design applications that have ‘fresh’ value day after day. Since Mirable is in the healthcare domain, we also wanted to highlight the gravity of the work that was being done in the office everyday to keep employees inspired.
We created graphics that showcased the employees and the customers alike. An extensive photoshoot planned to the most minute details gave us the required assets to play with and create graphics that had maximum impact for this healthcare start-up.
Posters for a healthcare office
The posters we created were for two purposes:
These were to let people know of the policies within the office and highlighted culture. Sensitive topics such as not sharing data
or being kind to your colleagues were expressed seamlessly.
These were custom designed; product design of the poster as well as the graphic design.
The content was inspiring quotes by
Meeting rooms themed on herbal healthcare
The meeting rooms were all named after powerful medicinal plants that could help, sooth and heal a variety of ailments. We created custom illustrations and typography for the glass and walls of each meeting room.
A crisp looking office unlike any other in the healthcare domain
that inspired employees and
“The meeting room illustrations added a nice pop of colour to the office space”
Namme Cafe: The place where employees hang and chill. The idea was to create a space that allows employees to forget about work and just chill. We also wanted to celebrate the city of Bangalore and infuse a dash of local flavour in design, language and subject matter.
The cafe we created had custom illustrations that we created from scratch. The illustrations showcased Bangalore streets, street food, colloquialisms, people and aesthetic. Check out Mirable and the work they do here.