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Pub branding for Stomp, a magnificent rock-themed pub
This pub branding engagement involved creating the theme of the pub, along with a powerful brand identity, supporting storylines and brand visuals.
Challenge
A pub is a product itself. People patronise pubs for the experience. How to create a lasting impression. Bangalore is known as the Pub city for good reason. The number of pubs the city has is staggering. From “Rajesh whisgey house” to the famous ones in big hotels and popular areas. Pub branding helps patrons connect to the outlet.
Strategy
Take the interior design language further to build larger than life graphics in stained glass, construction sheets and other rough material
Design
Illustrations based on rock music, themed external signage, rock posters with song lyrics along with stained glass posters of famous musicians helped define the pub branding.
Entrance Area Graphics & Signage: Pub branding
Glass graphics: Pub branding
Rock posters with song lyrics: Pub branding
Outcome
The experience helped establish the pub in the Whitefield area
