A detailed magazine brochure for India’s #1 real estate brand
Real Estate Rezonant Design Sobha Dream Heights Brochure
SOBHA is a respected real estate brand that has consistently ranked #1 in real estate in India. Here’s how we created a magazine brochure to showcase them.
Challenge

Dream Heights was SOBHA’s first project in Gujarat. How do we extend the SOBHA experience in Gujarat? And more importantly, how to communicate the attributes that make SOBHA, India’s #1 developer?

Real Estate Rezonant Design Sobha Dream Heights Challenge 01
Real_Estate_Sobha_Dream_Heights_Challenge_02
Real Estate Rezonant Design Sobha Dream Heights Challenge 03
View of Dream Heights

Strategy

Design not a brochure, but a lifestyle magazine. Extend the strategy to all SOBHA projects, so that editions of the magazine will create a larger interest in brand SOBHA. Interestingly, the first magazine brochure we created for SOBHA was for Marina One, a luxury project in Kochi.

Real Estate Rezonant Design Sobha Dream Heights Strategy 01
Real_Estate_Rezonant_Design_Sobha_Dream_Heights_Strategy_02

Design

The strategy to extend the magazine brochure style to this project ensured that the engagement strategy continued from other projects. This magazine was a treatise of rich visuals that told not only SOBHA’s story but that of GIFT City, India’s ambitious smart city project.

Real Estate Rezonant Design Sobha Dream Heights Design 01
magazine brochure
The contents of the magazine brochure
Real Estate Rezonant Design Sobha Dream Heights Design 03
History of SOBHA
Real Estate Rezonant Design Sobha Dream Heights Design 04
Articles in the brochure
Real Estate Rezonant Design Sobha Dream Heights Design 05
Narrating the project
Real Estate Rezonant Design Sobha Dream Heights Design 06
Reasons to buy
Real Estate Rezonant Design Sobha Dream Heights Design 07
Rich visuals
Real Estate Rezonant Design Sobha Dream Heightsi Desgn 20

Making plans customer-friendly

Real Estate Rezonant Design Sobha Dream Heights Design 08
Easy to understand location map
Real Estate Rezonant Design Sobha Dream Heights Design 09
Master plan re-formatting

Enhancement of project plans

Real Estate Rezonant Design Sobha Dream Heights Design 10
Helping customers understand the plans
Real Estate Rezonant Design Sobha Dream Heights Design 11
Real Estate Sobha Dream Heightsi Desgn 22
Real Estate Rezonant Design Sobha Dream Heightsi Desgn 18
Use of illustrations
Real Estate Rezonant Design Sobha Dream Heightsi Desgn 17
Real Estate Rezonant Design Sobha Dream Heightsi Desgn 16

What's a magazine brochure without rich photography?

Real Estate Sobha Dream Heightsi Desgn 23
Showcase SOBHA
Real Estate Sobha Dream Heightsi Desgn 24
Real Estate Sobha Dream Heightsi Desgn 25
Amenities shot in other SOBHA projects
Real_Estate_Sobha_Dream_Heightsi_Desgn_26
Real Estate Sobha Dream Heightsi Desgn 27
Real Estate Sobha Dream Heightsi Desgn 28
Real Estate Sobha Dream Heightsi Desgn 29
Real Estate Sobha Dream Heightsi Desgn 30
Shot at another Dream Series project
Real Estate Sobha Dream Heightsi Desgn 31
Shot at another Dream Series project

Outcome

A brochure that extended the strategy of the ‘Brochure-as-a-magazine’ concept and helped customers engage with SOBHA’s sales team. This brochure became an effective sales tool for the team.

magazine brochure

What’s a magazine brochure?

Simply put, it is a brochure that gets re-styled like a magazine. That means content, visuals and photography assume avatars of those seen in magazines. 

 

View the magazine brochure created for another SOBHA project.

These brochures offer good engagement value to consumers who wish to be taken on a visual journey with journalistic content. For these brochures to work, content is key – minimal, illustrated with captioned photos where possible.

Credits