1 beautiful real estate brochure. Many happy customers.
A real estate brochure of today really needs to stand apart from the ordinary dime-a-dozen brochures that can be found literally everywhere. Our approach was to create an artistic brochure that inspires the reader and paints a true lifestyle picture for a potential resident.
Challenge

To attract buyers from 3 states. To effectively communicate the USPs of the property along with the lifestyle. 

Real Estate Rezonant Design ARD Sylvan Greens Brochure Challenge 01
Real_Estate_Rezonant_Design_ARD_Sylvan_Greens_Brochure_Challenge_02
Research

Work with team ARD to understand the target audience. Understand the local market. Understand the home and its features in detail.

Real Estate ARD Sylvan Greens Brochure Research 01Rezonant Design
Real_Estate_Rezonant_Design_ARD_Sylvan_Greens_Brochure_Research_04
Real Estate Rezonant Design ARD Sylvan Greens Brochure Research 02
Real Estate ARD Sylvan Greens Brochure Research 05

Design

Developed a new style of paper-cut illustration to showcase key features. The rich style would be scaled to other projects of ARD. We also helped in the documentation of features in a visual way. 

The Mysore buyer was a different breed from the Bangalore one. Homes were meant to live in. 

We created a rich brochure with premium paper, high quality photographs and a story for the property that allowed readers to visualise their lives at Sylvan Greens. 

We also helped refine the master plans from a graphic design perspective. 

Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 01
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 02
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 03
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 04
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 05
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 06
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 14
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 15
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 11
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 12
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 10

A real estate brochure with paper-cut out art

Each illustration was first conceptualised, then sketched, then created in full. Post which the layers were added, it was all stuck together and pictures were taken. This kind of painstaking art oriented approach was fairly new for a standard real estate brochure. 

Art in a real estate brochure was not commonplace in the slightest and caused quite a stir.

Real Estate Rezonant Design ARD Saavan Brochure Design 02
Concept digital coloring
Real Estate Rezonant Design ARD Saavan Brochure Design 01
Paper craft
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 13
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 16
Real Estate Rezonant Design ARD Sylvan Greens Brochure Design 17
Real Estate ARD Sylvan Greens Brochure Design 18
Real Estate Rezonant Design ARD Saavan Brochure Design 08
Concept sketch
Real Estate Rezonant Design ARD Saavan Brochure Design 09
Paper craft making picture
Real Estate Rezonant Design ARD Saavan Brochure Design 10
Real Estate Rezonant Design ARD Saavan Brochure Design 07
Print file making for paper craft
Real Estate Rezonant Design ARD Saavan Brochure Design 06
Real Estate ARD Sylvan Greens Brochure Design 20

Helping refine the master plans for the real estate brochure of Sylvan Greens.

Real Estate ARD Sylvan Greens Brochure Design 21
Real Estate Rezonant Design ARD Sylvan Greens Brochure Research 03
Sodales neque sodales ut etiam sit. Vulputate enim nulla aliquet porttitor. Semper feugiat nibh sed pulvinar proin gravida. In tellus integer feugiat scelerisque varius morbi enim nunc faucibus. Velit egestas dui id ornare arcu. Ullamcorper malesuada proin libero nunc consequat interdum varius sit. Nulla aliquet porttitor lacus luctus accumsan tortor posuere ac. Aliquet nec ullamcorper sit amet.

Quis varius quam quisque id. Sagittis aliquam malesuada bibendum arcu vitae. Lacus luctus accumsan tortor posuere ac ut consequat semper viverra. Ullamcorper dignissim cras tincidunt lobortis feugiat vivamus at augue.
Real Estate ARD Sylvan Greens Brochure Design 19

Impact

Successful launch of the project

Customers loved the look and feel of the brochure. 

Check out ARD Estates’ website here.