Let’s start a new design project together!
Learn how we helped building the talent branding of Wipro through a unique mascot.
Challenge
A talent branding exercise to attract top talent to a niche tech division within Wipro that focused on attracting IIT students through campus programs.
Good talent is hard to get, especially the Top 100 or so graduating from the IITs each year. Wipro wanted to attract top talent from IITs, but they knew that the World’s top companies were also vying for the same talent and were ready to pay top dollar. How does one create an effective talent branding strategy?
Strategy
Leverage the ‘Spirit of Wipro’ positioning within Wipro to create a mascot – a clay modeled character called Spiro.
Global mascot benchmarking
Design
The design program included the character design, the EVP for this program and talent acquisition material such as recruitment ads and pitch decks.
Download a checklist of employer branding here.
Talent branding applications
Impact
Wipro was able to attract top talent from Tier 1 campuses.
