Good talent is hard to get, especially the Top 100 or so graduating from the IITs each year. Wipro wanted to attract top talent from IITs, but they knew that the World’s top companies were also vying for the same talent and were ready to pay top dollar. How does one create an effective talent branding strategy?
Leverage the ‘Spirit of Wipro’ positioning within Wipro to create a mascot – a clay modeled character called Spiro.
Global mascot benchmarking
Talent branding applications
Wipro was able to attract top talent from Tier 1 campuses.