Talent branding for a dynamic Top #3 IT services company
Technology Wipro Rezonant Design 01
Learn how we helped building the talent branding of Wipro through a unique mascot.
Challenge

A talent branding exercise to attract top talent to a niche tech division within Wipro that focused on attracting IIT students through campus programs.

Technology Wipro Rezonant Design 1
Technology_Wipro_Rezonant_Design_03
Technology Wipro Rezonant Design 06
Benchmarking top employers
Technology Wipro Rezonant Design 7
Benchmarking admired companies
Technology Wipro Rezonant Design 09
Technology Wipro Rezonant Design 08
Technology Wipro Rezonant Design 10
Understanding what makes companies admired

Good talent is hard to get, especially the Top 100 or so graduating from the IITs each year. Wipro wanted to attract top talent from IITs, but they knew that the World’s top companies were also vying for the same talent and were ready to pay top dollar. How does one create an effective talent branding strategy?

Strategy

Leverage the ‘Spirit of Wipro’ positioning within Wipro to create a mascot – a clay modeled character called Spiro.

Technology Wipro Rezonant Design 04
Technology_Wipro_Rezonant_Design_05
Technology Wipro Rezonant Design 11
Determining what the brand stood for

Global mascot benchmarking

Technology Wipro Rezonant Design 18
Study of global mascots
Technology Wipro Rezonant Design 19
Lorem ipsum dolor sit amet
Technology Wipro Rezonant Design 20
Lorem ipsum dolor sit amet

Design

The design program included the character design, the EVP for this program and talent acquisition material such as recruitment ads and pitch decks.

 

Download a checklist of employer branding here.

Technology Wipro Rezonant Design 12
Technology_Wipro_Rezonant_Design_13

Talent branding applications

Technology Wipro Rezonant Design 14
Custom designed explorer character, SPIRO
Technology Wipro Rezonant Design 16
talent branding
SPIRO = SPI (Spirit) of (Wip) RO
Technology Wipro Rezonant Design 15
Technology Wipro Rezonant Design 22
Advertisements
Technology Wipro Rezonant Design 21

Impact

Wipro was able to attract top talent from Tier 1 campuses.

Technology Wipro Rezonant Design 23
Technology_Wipro_Rezonant_Design_24

Credits