{"id":20258,"date":"2022-04-26T16:37:19","date_gmt":"2022-04-26T11:07:19","guid":{"rendered":"https:\/\/rezonant.net\/?p=20258"},"modified":"2022-04-27T11:46:01","modified_gmt":"2022-04-27T06:16:01","slug":"a-world-with-hope-the-hero-archetype","status":"publish","type":"post","link":"https:\/\/rezonant.net\/brand-archetype\/a-world-with-hope-the-hero-archetype\/","title":{"rendered":"A World With Hope: The Hero Archetype"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20258\" class=\"elementor elementor-20258\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f0dd45c elementor-section-stretched rezo-template-26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0dd45c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d042eaa\" data-id=\"2d042eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d9da06 rezo-template-1-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d9da06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36ae432f\" data-id=\"36ae432f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd700f8 m-client-name elementor-widget elementor-widget-text-editor\" data-id=\"4cd700f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115a5353 p-client-one-liner elementor-widget elementor-widget-text-editor\" data-id=\"115a5353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tA World With Hope: The Hero Archetype\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e81ff2f\" data-id=\"6e81ff2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-50a5f55f\" data-id=\"50a5f55f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8ad118 rezo-solution-tag elementor-widget elementor-widget-text-editor\" data-id=\"1e8ad118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bd76075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd76075\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4acd7814\" data-id=\"4acd7814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5a2501 elementor-widget elementor-widget-image\" data-id=\"7e5a2501\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"804\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-1536x804.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-1536x804.jpg 1536w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-300x157.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-1024x536.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-768x402.jpg 768w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Hero_Arjuna-2048x1072.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248fd291 elementor-section-stretched rezo-template-12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248fd291\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59062113\" data-id=\"59062113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a22e99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a22e99b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-647abcb\" data-id=\"647abcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b3428c p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"73b3428c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\">What is it about superhero movies that intrigues the audience? What engages the huge fanbase that these movies attract? It\u2019s not just the drama, or the action, or even the direction and special effects. It\u2019s all about the hero. When all seems to be lost and the darkness surmounts the light, the hero emerges to save the day. A character who triumphs over adversity and evil to restore peace. A story that inspires the audience, a story that gives them hope.<\/span><\/p><p style=\"font-style: normal; font-weight: 400;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-family: 'Nunito Sans', sans-serif; color: #000000; white-space: pre-wrap;\">The Hero archetype reflects these values in its audience. It inspires people to achieve their goals; to become the best versions of themselves. <\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-family: 'Nunito Sans', sans-serif; color: #000000; white-space: pre-wrap;\">You\u2019re the hero in your story.<\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-family: 'Nunito Sans', sans-serif; color: #000000; white-space: pre-wrap;\"> And the Hero archetype wants you to believe in yourself.<\/span><\/p><p style=\"font-style: normal; font-weight: 400;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-family: 'Nunito Sans', sans-serif; color: #000000; white-space: pre-wrap;\">Let\u2019s back up for a second and recollect what an archetype is. Brand archetypes are recognizable patterns of human behavior reflected by brands to make themselves more relatable to their audiences. It\u2019s a way for a brand to communicate with its audience and connect with them at a deeper level. There are 12 brand archetypes in total and in this article we\u2019re focussing on the Hero archetype.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1daef557\" data-id=\"1daef557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623673b5 elementor-widget elementor-widget-image\" data-id=\"623673b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"779\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Acheieve-goals-hero-archetype-BAE.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Acheieve-goals-hero-archetype-BAE.jpg 779w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Acheieve-goals-hero-archetype-BAE-300x300.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Acheieve-goals-hero-archetype-BAE-150x150.jpg 150w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Acheieve-goals-hero-archetype-BAE-768x768.jpg 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-699b01a3 elementor-section-stretched rezo-template-8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"699b01a3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dbae3ec\" data-id=\"4dbae3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78485548 elementor-section-full_width rezo-template-inner-8 elementor-section-height-default elementor-section-height-default\" data-id=\"78485548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65821641\" data-id=\"65821641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d9da44d p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"1d9da44d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><p><a style=\"font-size: 15px; font-style: normal; font-weight: 400; background-color: #ffffff; white-space: pre-wrap; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" href=\"https:\/\/rezonant.net\/brand-archetypes-experience\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\"> about our program on brand archetypes on our website.<\/span><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\"><br \/><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26c4ed11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26c4ed11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e45016d\" data-id=\"5e45016d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-279229fb elementor-widget elementor-widget-image\" data-id=\"279229fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"837\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1.jpg 2048w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1-300x123.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1-1024x419.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1-768x314.jpg 768w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_Website_Header-2048x837-1-1536x628.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Brand Archetype Experience at Rezonant<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cea266b elementor-section-stretched rezo-template-6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cea266b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aaad6c\" data-id=\"4aaad6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-beeb407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beeb407\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-01024be\" data-id=\"01024be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31a12b rezo-template-inner-6 p-title elementor-widget elementor-widget-text-editor\" data-id=\"e31a12b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>The hero archetype at a glance<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6f9e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f9e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c3c0f02\" data-id=\"c3c0f02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-279a067 elementor-widget elementor-widget-image\" data-id=\"279a067\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"979\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-at-a-glance-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-at-a-glance-1.jpg 1468w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-at-a-glance-1-300x200.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-at-a-glance-1-1024x683.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-at-a-glance-1-768x512.jpg 768w\" sizes=\"(max-width: 1468px) 100vw, 1468px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FedEx ship anything campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-762d409b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762d409b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51a4f8c\" data-id=\"51a4f8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48700c45 m-quote-small elementor-widget elementor-widget-text-editor\" data-id=\"48700c45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3 style=\"font-size: 15px; font-style: normal; font-weight: 400; font-family: Poppins, sans-serif; color: #222222; opacity: 1; line-height: 25px;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: bold;\">Promise: <\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: 400;\">Rise above the adversity<br \/><\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: bold;\">Goal: <\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: 400;\">To exert mastery<br \/><\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: bold;\">Strength: <\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: 400;\">Competence, bravery, courage<br \/><\/span><span style=\"font-size: 15px; font-weight: normal;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: bold;\">Fear: <\/span><span style=\"font-size: 12pt; font-style: normal; font-weight: 400;\">Weakness<\/span><\/span><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-677dc4c0\" data-id=\"677dc4c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d04277 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"11d04277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12395c34 elementor-section-stretched rezo-template-8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12395c34\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3294bccc\" data-id=\"3294bccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab726c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab726c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-19204703\" data-id=\"19204703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-262dba48 rezo-template-inner-8 p-title elementor-widget elementor-widget-text-editor\" data-id=\"262dba48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Hero brand stories<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4655b752 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4655b752\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45d8f857\" data-id=\"45d8f857\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349205d2 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"349205d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; font-family: Poppins, sans-serif; color: #222222; line-height: 1.38;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-family: 'Nunito Sans', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Brands that fall under this archetype present themselves as leaders of a revolution. At the core of their communication, they call out the hero within you to conquer all your fears. They aim to inspire their audiences to become the best versions of themselves. Their stories reflect how their products will help you in achieving your goals.<\/span><\/p><p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; font-family: Poppins, sans-serif; color: #222222; line-height: 1.38;\"><span id=\"docs-internal-guid-4cad8e2f-7fff-993f-8110-26f8e4dad045\" style=\"font-size: 15px; font-weight: normal;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; font-family: Poppins, sans-serif; color: #222222; line-height: 1.38;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-family: 'Nunito Sans', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">This archetype is usually adopted by companies that possess strong social obligations at their core and exist to help people and provide guidance on how to develop strength and discipline.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9dbf55\" data-id=\"d9dbf55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a8efc9 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"0a8efc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\">Their communication encompasses powerful messaging and bold visuals, to provoke a sense of ambition. They inspire you to pursue achievement, no matter what it takes.<\/span><\/p><p><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\">Brands that identify with the Hero archetype display strength and courage through their communication This can be seen manifested in athletes, political figures, and branches of the military, as many have overcome great adversity and have devoted their entire lives to rising through the ranks to become masters in their fields<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ae769 elementor-section-stretched rezo-template-6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ae769\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09e82b\" data-id=\"f09e82b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe2a1d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe2a1d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec0f154\" data-id=\"ec0f154\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a173e5 rezo-template-inner-6 p-title elementor-widget elementor-widget-text-editor\" data-id=\"3a173e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Examples of Hero brands<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-263e73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"263e73e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78542ac\" data-id=\"78542ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf0f292 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"cf0f292\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3 style=\"font-style: normal; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"color: #000000; font-family: Nunito Sans, sans-serif;\"><span style=\"font-size: 16px; white-space: pre-wrap;\"><b>Nike<\/b><\/span><\/span><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fcd60 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"b6fcd60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p dir=\"ltr\" style=\"font-style: normal; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\">Nike\u2019s iconic tagline \u2018Just Do It\u2019 in itself represents the Hero archetype. Nike stands to empower its audiences to achieve the impossible. It encourages you to face challenges head-on and rise to the occasion. They challenge their audience to push harder than they think is possible to achieve their goals by highlighting phrases like \u201cnever stop winning\u201d and \u201cdream further.\u201d<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f366751\" data-id=\"f366751\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53650e2 elementor-widget elementor-widget-image\" data-id=\"53650e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"412\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/2cfb5a484a2c0beb9f04263448e366d3.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/2cfb5a484a2c0beb9f04263448e366d3.jpg 549w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/2cfb5a484a2c0beb9f04263448e366d3-300x225.jpg 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hero brand Nike<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609f9f4a elementor-section-stretched rezo-template-15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609f9f4a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab3c1e8\" data-id=\"4ab3c1e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1fb1d0d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fb1d0d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75a4f2ca\" data-id=\"75a4f2ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa81b6f elementor-widget elementor-widget-image\" data-id=\"2aa81b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/serena_williams_fb1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/serena_williams_fb1.jpg 1200w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/serena_williams_fb1-300x158.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/serena_williams_fb1-1024x538.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/serena_williams_fb1-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nike campaign with Serena Williams<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b51b422 elementor-widget elementor-widget-image\" data-id=\"3b51b422\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/204E3A37-A813-7E72-078F300B85EDE2E9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/204E3A37-A813-7E72-078F300B85EDE2E9.jpg 640w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/204E3A37-A813-7E72-078F300B85EDE2E9-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nike sportsmanship campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53d4af24\" data-id=\"53d4af24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f431951 elementor-widget elementor-widget-image\" data-id=\"6f431951\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1305\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/beb2a67ed1e08dca8da17b818bae06ce.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/beb2a67ed1e08dca8da17b818bae06ce.png 750w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/beb2a67ed1e08dca8da17b818bae06ce-172x300.png 172w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/beb2a67ed1e08dca8da17b818bae06ce-589x1024.png 589w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nike FindGreatness campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b46aa2 elementor-section-stretched rezo-template-6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b46aa2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d91252\" data-id=\"5d91252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ea1172 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea1172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6c39f2\" data-id=\"d6c39f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9fb342 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"e9fb342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h4>FedEx<\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e798c5b p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"e798c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p dir=\"ltr\" style=\"font-style: normal; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"color: #000000; font-family: 'Nunito Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; white-space: pre-wrap;\">FedEx is a leader in the logistics industry. With their slogan \u2018The world on time\u2019, their promise is that they will do anything to get your delivery to you on time. The brand\u2019s communication famously depicts employees sacrificing their time and safety to ensure the package is delivered timely.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd49b98\" data-id=\"cd49b98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98eb7b6 elementor-widget elementor-widget-image\" data-id=\"98eb7b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-brand-tagline-1.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-brand-tagline-1.jpg 600w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-brand-tagline-1-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hero brand FedEx<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12aa261 elementor-section-stretched rezo-template-10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12aa261\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2371df7d\" data-id=\"2371df7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e3a660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3a660\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8ac5a83\" data-id=\"8ac5a83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-312b65c elementor-widget elementor-widget-image\" data-id=\"312b65c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1809\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-scaled.jpg 2560w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-300x212.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-1024x724.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-768x543.jpg 768w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-1536x1086.jpg 1536w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign3-2048x1447.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FedEx ship anything campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-692454a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"692454a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5bd8434\" data-id=\"5bd8434\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50c1353d elementor-widget elementor-widget-image\" data-id=\"50c1353d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"518\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign2.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign2.jpg 750w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign2-300x207.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FedEx fast delivery campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54a3c4c5\" data-id=\"54a3c4c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60af7c4d elementor-widget elementor-widget-image\" data-id=\"60af7c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1-768x512.jpg 768w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1-300x200.jpg 300w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1-1024x682.jpg 1024w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1-1536x1024.jpg 1536w, https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/FedEx-Hero-archetype-campaign1.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FedEx neighbours campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac3cc elementor-section-stretched rezo-template-8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eac3cc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d490c\" data-id=\"e1d490c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ddce3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddce3c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6196f0b\" data-id=\"6196f0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7848d38 rezo-template-inner-8 p-title elementor-widget elementor-widget-text-editor\" data-id=\"7848d38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Is your brand a hero?<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51591b6 elementor-section-full_width rezo-template-inner-8 elementor-section-height-default elementor-section-height-default\" data-id=\"51591b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9cfb25d\" data-id=\"9cfb25d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b57b9 p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"03b57b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; color: #222222; font-family: Poppins, sans-serif; line-height: 1.38;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-family: 'Nunito Sans', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Step back and take a hard look at your brand. If it aims to fight an invisible enemy and bring out the best in people, it might just be the hero. Hero brands can also be the underdog, just on the verge of changing the world.<\/span><\/p><p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; color: #222222; font-family: Poppins, sans-serif; line-height: 1.38;\"><span id=\"docs-internal-guid-19b30baf-7fff-99f9-b321-f1505d4a9d32\" style=\"font-size: 15px; font-weight: normal;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"font-style: normal; font-weight: 400; margin-top: 0pt; margin-bottom: 0pt; color: #222222; font-family: Poppins, sans-serif; line-height: 1.38;\"><span style=\"font-size: 12pt; font-style: normal; font-weight: 400; font-family: 'Nunito Sans', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Still not sure? We can help! Register with us for our unique <a style=\"font-size: 16px;\" href=\"https:\/\/rezonant.net\/brand-archetypes-experience\/\" target=\"_blank\" rel=\"noopener\">Brand Archetypes Experience<\/a> and find out your brand\u2019s archetype.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8eb152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8eb152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-294f3ab\" data-id=\"294f3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aab8bad p-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"aab8bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/rezonant.net\/people\/tarannum-sehgal\/\" target=\"_blank\" rel=\"noopener\">Tarannum Sehgal<\/a>&nbsp;is a Visual Thinker at Rezonant and also helps manage the&nbsp;<a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/rezonant.net\/brand-archetypes-experience\/\" target=\"_blank\" rel=\"noopener\">Brand Archetypes Program.<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-389d1bd elementor-section-stretched elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"389d1bd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ca4d5f0\" data-id=\"7ca4d5f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bbcab6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bbcab6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f63f85c\" data-id=\"6f63f85c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a27f30 elementor-widget elementor-widget-text-editor\" data-id=\"44a27f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<span style=\"color: #ffffff;\">Let&#8217;s start a new design project together!<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12727181\" data-id=\"12727181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2c1eb5 elementor-widget elementor-widget-button\" data-id=\"2b2c1eb5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/meetings.hubspot.com\/brands\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Set up a 15-minute meeting<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e68a5bf\" data-id=\"1e68a5bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc8058e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7dc8058e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"#main\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-up\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2662d58d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2662d58d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-798f07e5\" data-id=\"798f07e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34946d60 f-p-navigate-row elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34946d60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75e011a\" data-id=\"75e011a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f44d42 elementor-widget elementor-widget-text-editor\" data-id=\"4f44d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-navigate\">Navigate \u00bb<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59aec877\" data-id=\"59aec877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ad4749 elementor-search-form--skin-minimal search-trans elementor-widget elementor-widget-search-form\" data-id=\"49ad4749\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;minimal&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-search-form\" role=\"search\" action=\"https:\/\/rezonant.net\" method=\"get\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Search<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<input placeholder=\"Search Something\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" title=\"Search\" value=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c5b5351 f-p-navigate-innerrow elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5c5b5351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-273accf2\" data-id=\"273accf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d236a69 elementor-widget elementor-widget-text-editor\" data-id=\"1d236a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title\">Sectors<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c741294 elementor-widget elementor-widget-text-editor\" data-id=\"7c741294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title-inner p-paragraph\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/healthcare\/\">Healthcare<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/real-estate\">Real Estate<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/conglomerate\">Conglomerate<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/consulting\">Consulting<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/fb\">F&amp;B<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/bfsi\">BFSI<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/technology\">Technology<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/hospitality\">Hospitality<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/sectors\/public-spaces\">Public spaces<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d5759c9\" data-id=\"d5759c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae18318 elementor-widget elementor-widget-text-editor\" data-id=\"ae18318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title\">Solutions<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6fafcf elementor-widget elementor-widget-text-editor\" data-id=\"2b6fafcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title-inner p-paragraph\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/customer-experience\/\">CX Design<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/employee-experience\/\">EX Design<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/environments\/\">Environments<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/digital-transformation\">Digital Transformation<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/product-design\">Product Design<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/solutions\/venture-design\">Venture Design<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-74e7c818\" data-id=\"74e7c818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-189a1103 elementor-widget elementor-widget-text-editor\" data-id=\"189a1103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title\">Studio<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ba01e9 elementor-widget elementor-widget-text-editor\" data-id=\"63ba01e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title-studio-inner p-paragraph\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"\/brand-archetypes-experience\/\">Workshops \u00bb<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6573bf12\" data-id=\"6573bf12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2897c24c\" data-id=\"2897c24c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-591e0c02 elementor-widget elementor-widget-text-editor\" data-id=\"591e0c02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title\">Get In Touch<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723744fb elementor-widget elementor-widget-text-editor\" data-id=\"723744fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-title-inner p-paragraph\"><span style=\"color: #999999;\">+91 80 41216254<\/span><br \/><a href=\"mailto: India@rezonant,net\"><span style=\"color: #999999;\">India@rezonant,net<\/span><\/a><br \/><span style=\"color: #999999;\"><a href=\"https:\/\/www.facebook.com\/rezonantdesign\/\">Fb<\/a> . <\/span><span style=\"color: #999999;\"><a href=\"https:\/\/www.instagram.com\/rezonantdesign\/\">In<\/a>. <\/span><a href=\"https:\/\/www.linkedin.com\/company\/rezonant-design\/\"><span style=\"color: #999999;\">Li<\/span><\/a><\/p><p>\u00a0<\/p><p class=\"f-p-title-inner p-paragraph\"><span style=\"color: #999999;\">46, 1D Main, Jakkasandra 1st Block Koramangala, Bengaluru, Karnataka 560034<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c7ba47 elementor-widget elementor-widget-text-editor\" data-id=\"50c7ba47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"f-p-copyright\">\u00a9 Rezonant Design 2020<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Hero inspires people to achieve their goals; to become the best versions of themselves. You\u2019re the hero in your story. And the Hero archetype wants you to believe in yourself.<\/p>\n","protected":false},"author":1,"featured_media":20290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","spay_email":"","footnotes":""},"categories":[455],"tags":[],"jetpack_featured_media_url":"https:\/\/rezonant.net\/wp-content\/uploads\/2022\/04\/Brand_Archetypes_Experience_Rezonant_The-Hero-Header-1.jpg","_links":{"self":[{"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/posts\/20258"}],"collection":[{"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/comments?post=20258"}],"version-history":[{"count":41,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/posts\/20258\/revisions"}],"predecessor-version":[{"id":20315,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/posts\/20258\/revisions\/20315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/media\/20290"}],"wp:attachment":[{"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/media?parent=20258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/categories?post=20258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rezonant.net\/wp-json\/wp\/v2\/tags?post=20258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}