{"id":11278,"date":"2021-07-26T12:07:40","date_gmt":"2021-07-26T06:37:40","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=11278"},"modified":"2021-07-26T12:34:05","modified_gmt":"2021-07-26T07:04:05","slug":"employer-branding-eisai-pharma","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/employer-branding-eisai-pharma\/","title":{"rendered":"Employer Branding for innovative $7 Billion Pharma giant, Eisai"},"content":{"rendered":"\t\t
To build the employer branding for a $6.6 billion Japanese pharma giant. Eisai<\/a><\/span><\/span> is a revolutionary, research intensive company with over 10,000 employees. We helped them in their journey in India<\/a><\/span><\/span> by designing the graphics and signage<\/a><\/span><\/span> for their sprawling 50-acre Vishakapatnam campus.<\/p> Everything had the stamp of the brand, even the wayfinding. We adopted a subtle approach towards the graphics and celebrated the company through its inspiring work. We began the story with the basics of chemistry, the humble periodic table.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t The project brand experience begins at the ‘headquarters’ block, or the main admin block. Two key messages were deployed here – the company values and the CEO’s vision. It helped set the right tone at the beginning of the experience.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t “Research into Eisai’s processes was the cornerstone of our strategy”<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t