{"id":21881,"date":"2022-07-26T12:49:14","date_gmt":"2022-07-26T07:19:14","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=21881"},"modified":"2022-09-30T14:54:22","modified_gmt":"2022-09-30T09:24:22","slug":"brand-identity-kuhoo","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/brand-identity-kuhoo\/","title":{"rendered":"Brand identity program for innovative Mumbai-based fintech, Kuhoo"},"content":{"rendered":"\t\t
Kuhoo<\/a> is an Edu-fintech company that aims to make educational loans accessible and affordable. Acquiring loans especially in education requires a person to go through multiple rounds with the bank and the paperwork can be confusing. Using advanced technology, Kuhoo is helping students achieve their goal of going to their dream college by simplifying the loan process. We helped Kuhoo stand out as a brand and helped them build a unique brand identity and visual language.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In the field of fintech which is already overpopulated, standing out and being noticed is a challenge. Kuhoo wanted to be perceived as a brand that was friendly and approachable. The targeted audience was the middle and lower middle-class population. Our challenge was to communicate this through the logo and design language.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t We brainstormed words associated with Kuhoo’s aim as a brand. These keywords and ideas would help us later on when we began building the brand identity and visual identity.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t To understand what goes into taking an educational loan, we asked ourselves questions that one might think of when applying to colleges and what factors to consider when applying for loans. Questions such as – ‘how to fund education if a student gets into their dream college’, ‘what financial documents are acceptable, and ‘how do I look for external scholarships?’. These questions gave us insight into the thought process of an applicant and how to position Kuhoo<\/a> as a brand that is able to help and solve the problems of the applicants.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t