{"id":23071,"date":"2022-10-03T18:18:35","date_gmt":"2022-10-03T12:48:35","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=23071"},"modified":"2022-10-13T11:52:04","modified_gmt":"2022-10-13T06:22:04","slug":"re-imagining-qsr-graphics-for-the-physical-launch-of-a-popular-cloud-kitchen","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/re-imagining-qsr-graphics-for-the-physical-launch-of-a-popular-cloud-kitchen\/","title":{"rendered":"Re-imagining QSR graphics for the physical launch of a popular cloud kitchen"},"content":{"rendered":"\t\t
From cloud to street<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Some of the questions that we asked ourselves:<\/span><\/p>\n An exercise in storytelling\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t After talking to a number of members of the eat.fit team, understanding their user research and data and talking to a sample set of users, we decided to create a strategy based on the following pillars:<\/p> The brand focused on tasty food that was also healthy. A series of interviews with the team, multiple conversations with the chefs and visits to the kitchen gave us a clear idea of the pillars of health that the brand focused on.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t “We wanted to make customers aware of these pillars in a non-preachy and fun manner.”<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n
Brand Philosophy and USP<\/span><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t