{"id":24798,"date":"2022-11-18T11:20:19","date_gmt":"2022-11-18T05:50:19","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=24798"},"modified":"2022-12-19T13:09:03","modified_gmt":"2022-12-19T07:39:03","slug":"creating-an-enduring-employer-brand-for-global-leader-in-edtech","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/creating-an-enduring-employer-brand-for-global-leader-in-edtech\/","title":{"rendered":"Creating an enduring employer brand for global leader in edtech"},"content":{"rendered":"\t\t
Emeritus has cemented their position in the edtech ecosystem \u2014 with thoughtfully designed programs, strong partnerships with reputed universities and an expansive learner base. Our challenge was to build an enduring employer brand as they moved forward.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Strategy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Our overarching strategy was to build the employer brand from the bottom up. We wanted to make sure that we cover every aspect of working at Emeritus and present diverse perspectives from the people spread across continents.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Once we had laid down our strategy, we charted the path and outlined the steps.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Research<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t In our roadmap to create an enduring employer brand for Emeritus, we conducted extensive research to understand the company, its culture, its people and the EdTech landscape.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\tSome key strategic decisions<\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
The hunt for data, insights & stories<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t