{"id":4712,"date":"2020-05-05T11:54:49","date_gmt":"2020-05-05T06:24:49","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=4712"},"modified":"2022-10-14T09:55:22","modified_gmt":"2022-10-14T04:25:22","slug":"marina-one-launch-luxury-real-estate","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/marina-one-launch-luxury-real-estate\/","title":{"rendered":"Launching a luxury real estate project for #1 brand SOBHA"},"content":{"rendered":"\t\t
To launch Marina One, a luxury real estate project in Kerala. To generate leads and build awareness among the elite.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Strategy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
We positioned the project as being the perfect fit for ‘achievers’. The affluent class of Kerala which comprises mostly of NRIs have a track record of being first generation achievers; this line resonated with them. The positioning carried over to digital media like the project\u00a0website.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Design<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
1. Concept
2. Photography
3. Advertising
4. Adaptation to outdoor media<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t