{"id":5006,"date":"2020-10-23T11:41:20","date_gmt":"2020-10-23T06:11:20","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=5006"},"modified":"2020-10-23T12:33:15","modified_gmt":"2020-10-23T07:03:15","slug":"mirable-brand-identity","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/mirable-brand-identity\/","title":{"rendered":"Crafting a cool brand identity for a healthcare start-up"},"content":{"rendered":"\t\t
To create an identity that resonated with the company and also aligned with its customer facing brand Humain Health.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Strategy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Create an intuitive brand identity that conveys the company’s deep connection with people. Use colors that are synonymous with the healthcare industry.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Design<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The typeface used is Ubuntu which is a crisp<\/p>\n Sans Serif font with good visibility. The color palette<\/span><\/p>\n uses green <\/span>and blue, mirroring colors from<\/span><\/p>\n nature – greenery and water.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t The i is a hidden person, similar to Humain’s logo which also focuses\u00a0on the human<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \u00a0<\/p> Here in the design, we have incorporated a human element (fits for both health and the technology aspect of the brand) by simply shifting the circle a little towards right which provides a human figure as a whole.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tThe figure & ground principle is commonly associated with gestalt theory. This can be very handy when we want to highlight a focal point.<\/h3>