{"id":8126,"date":"2020-11-06T16:30:59","date_gmt":"2020-11-06T11:00:59","guid":{"rendered":"https:\/\/rezonant.net\/?post_type=project&p=8126"},"modified":"2020-11-06T17:22:50","modified_gmt":"2020-11-06T11:52:50","slug":"care-fit-healthcare-experience","status":"publish","type":"project","link":"https:\/\/rezonant.net\/project\/care-fit-healthcare-experience\/","title":{"rendered":"Creating a unique and ‘happy’ healthcare experience for each patient for Care.fit"},"content":{"rendered":"\t\t
1. How to create a medical centre that does not look like a traditional medical centre?\u00a0<\/p>
2. How to identify decades old deep-rooted medical industry problems with clinics and hospitals and eradicate them from a new-age space?\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
1. How do we ensure that we create a medical centre that does not look like a medical centre?\u00a0
2. How do we battle a centuries old perception that hospitals and clinics are a scary place?\u00a0
3. How do we create a hassle-free and smooth customer journey that ensures the best possible experience?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Traditionally, since time immemorial, a hospital or a clinic is a place where one goes with fear and apprehension. The medical industry has never done anything to change this emotion amongst patients.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
1. How do we create a space that inspires trust ?
2. How do we create a space that balances credibility and freshness all in one?\u00a0<\/p>
3. How to incorporate the parent brand’s philosophy within the content and art for the space?\u00a0<\/p>
4. How to ensure that the design reflects the brand’s existing powerful visual language but still has the merit to stand out on its own for Care.fit.\u00a0<\/p>
It was interesting to work with these unique set of challenges, addressing them and then solving them eventually.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
1. Interviews with a diverse user base across all ages\u00a0<\/p>
2. Visits to medical centres across the city\u00a0<\/p>
3. To create a medical centre that looked like a modern day office space.\u00a0<\/p>
4. Consciously stay away from unsavoury visuals and scare tactics\u00a0<\/p>
5. Infuse some humour into the space<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
1. What kind of experience do patients require from clinics and medical centres these days?\u00a0<\/p>
2. What are the different kinds of experience disasters faced by patients of all ages on a regular basis?\u00a0<\/p>
3. What are the kind of places that inspire trust in patient’s minds?\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
1. Who are the top deliverers of patient experience in India and abroad?\u00a0 Design<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t 1. Mapping the entire customer journey into experience touchpoints\u00a0<\/p> 2. Designing interventions for each touchpoint\u00a0<\/p> 3. Illustrations, graphics design, content strategy and wayfinding<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t How does one get started with a project is often a challenge in itself that does take some time and experience to crack. Every project is different. Here, we looked at the plans of the space and sketched out the reception and other areas, The total area was then divided so that decisions could be taken with ease.\u00a0 Needless to say it did get the ball rolling and how!\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Understanding the space and how it was going to be used was key to getting us started with the process of idea generation<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
2. What are some of the best practices of industries like hospitality that can be used to deliver a great experience even in this domain?\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tGetting started<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t