Advertising campaign for Sumadhura Sushantham
Sumadhara Sushantam Scene2 mockup
Sumadhura Developers had a new project in Yelahanka New Town Extension and wanted a creative and fun campaign to generate buzz around the project.


With Sumadhura’s extensive experience in the real estate industry, Rezonant aimed to create a compelling campaign that emphasised the element of choice for potential residents. The campaign revolved around empowering individuals to choose various aspects of their everyday lives, ranging from neighbours to lifestyle preferences.

Screenshot 2023 06 15 at 12.31.10 PM
Screenshot 2023-06-15 at 12.31.10 PM


To develop an impactful campaign, we conducted in-depth research on the Sushantham project and its surroundings. This included a meticulous analysis of the area, nearby amenities, and a comprehensive survey of other real estate developments in the vicinity. Additionally, Rezonant conducted interviews with a sample set of potential residents to gain insights into their preferences, needs, and aspirations.

Sumadhura Sushantanam location benefits
Sumadhura Sushantanam location benefits

Concept and Idea

Drawing upon the findings of their research, Rezonant conceptualised an illustration-based campaign that centred around the theme of choice. We recognized that today’s homebuyers seek a personalised living experience, where they can actively participate in shaping their environment.

sumadhura Sushantam.jpg sketches scaled
sumadhura Sushantam.jpg sketches

Ideation Sketches

With this understanding, Rezonant crafted the central idea of “Choose your neighbour, choose your travel time, choose your lifestyle.” These three lines encapsulated the essence of the campaign, appealing to potential residents who desire control over various aspects of their daily lives.

Sumadhara Sushantam Concept Sketch Scene1 scaled
Sumadhara Sushantam Concept Sketch Scene3 scaled
Sumadhara Sushantam Concept Sketch Scene2 scaled


The core idea was to communicate to the residents that, at Sushantham, their lives run on elements of their choice because of meticulous planning and attention to detail.

Sushantham Coloring Tennis 01 Lowres min scaled
Sushantham Coloring1B Cropped scaled
Sumadhara Sushantam Concept Options R2.1 02 scaled
Real estate advertising billboards
sumadhura Sushantam billboard 2
Web Adaptations
Screen Shot 2022 07 19 at 3.29.03 PM
Screen Shot 2022 07 19 at 3.29.29 PM
Website mockup sushantham


Rezonant’s campaign for Sumadhura’s Sushantham project garnered significant attention and delivered impressive outcomes. By highlighting the element of choice, the campaign resonated with the target audience, drawing their attention to the unique value proposition of the development. The visually appealing illustrations captured the imagination of potential buyers, evoking a sense of personalization and empowerment.

Sushantham Billboard Mockup2