The Art of Drafts

What is the necessity for a writer to go through so many drafts? As a writer, I share my views and experience on the benefits of drafting and what I have learned from the exercise of drafting.

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The Role Of Psychology In Design

Why is it essential for every designer to know the Fundamentals of Psychology?
Read on to find out how it can be used to make more intuitive, meaningful, and usable designs.

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The Power of Storytelling

How can a simple, purpose driven story impact the minds of the audience and get them to connect with the brand even more. Dig in this article to find out how brands use storytelling as the most powerful tool.

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Patterns Matter

Using the right pattern can elevate your brand to new heights. Read on to find out how you can incorporate patterns in your brand and increase brand recognition and reputation.

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How are Iconic Designs Born?

What does it take to make an iconic design and how is it different from a classic design? Read to find out how some of the worlds most iconic designs were born.

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