In an era where direct-to-consumer (D2C) brands are rapidly gaining prominence, the process of naming D2C brands has become crucial in carving out a unique identity in the competitive Indian market.
By nature, an experience centre is physical. However, with a few clever phygital additions, brands can extract value out of this investment. Here are some methods
The Hero inspires people to achieve their goals; to become the best versions of themselves. You’re the hero in your story. And the Hero archetype wants you to believe in yourself.
What is the necessity for a writer to go through so many drafts? As a writer, I share my views and experience on the benefits of drafting and what I have learned from the exercise of drafting.
“ A system is never the sum of its parts, it’s the product of their interaction. “ What is System Design? It is about breaking
Designers Should Create Things That Will Not Fail During Usage Since They Affect Broader Elements Than We Realize, Such As Economic Factors, Sustainability, And Durability.
Designing products for a diversified group of users is essential yet challenging; dive into this article to know how one can achieve this through inclusive design.
How a simple visual element can make ones life easy? Icons are used everywhere around us as they make communication easy. Lets find out more about them.
Why is it essential for every designer to know the Fundamentals of Psychology?
Read on to find out how it can be used to make more intuitive, meaningful, and usable designs.
We have all been there, haven’t we? It’s your first day at a job as a newly minted college graduate leaping into the working world.
Emotional Design targets the emotive quality of a product to increase the longevity of it. Don Norman has summed up the holistic experience of a product into three levels namely behavioural, visceral and reflective.
Ever wondered the role of a toy in a child’s life? Do toys play a part in something more than just play?
How can a simple, purpose driven story impact the minds of the audience and get them to connect with the brand even more. Dig in this article to find out how brands use storytelling as the most powerful tool.
Using the right pattern can elevate your brand to new heights. Read on to find out how you can incorporate patterns in your brand and increase brand recognition and reputation.
What does it take to make an iconic design and how is it different from a classic design? Read to find out how some of the worlds most iconic designs were born.
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