ITC is one of India’s foremost private sector companies with a market capitalisation of nearly US$ 50 billion. When we got an opportunity to create a unique wayfinding experience for their employee residential campus in Guntur, we were excited.
Office graphics for ITC was a challenging prospect. ITC is one of India’s foremost private sector companies with a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. Representing all of this well in the office would require a deep dive into the ITC eco system and that is just what we did.