To sustain the engagement with the entire workforce and inspire them each day with the great work that Amadeus is doing each day.
Use clever messaging connected to travel in all communication. The ‘Journey’ hence became the cornerstone of all communications.
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Rezonant helped Amadeus with a range of internal communication from recruitment campaigns, event communications, celebration campaign design, email design and referral campaigns.
Employee experience communication
Diary on travel
“We helped Amadeus celebrate their people with a fitting diary that celebrated achievements and told stories of the great culture of the company”
This diary was designed to be a keepsake. By combining usefulness with storytelling this became a good gift to give even prospective candidates. People could write or draw on the high quality paper in the diary, while the printed pages told the story of travel.
Amadeus witnessed increased employee engagement as a result of these ideas. The brand communication provided consistent connection with their domain of travel.