To develop a signage and wayfinding scheme with a powerful theme. To enhance the mobility and reduce confusion of visitors and employees alike in the large campus. To create signage that looked beautiful.
What does ITC do? The answer for this could get extremely complicated. We simplified it. Our research led us to this answer: ITC helps farmers and promotes sustainability. We used this answer cohesively across our entire design theme.
The signage and wayfinding scheme is a ‘dual-layered’ one both literally and figuratively.
The dual-layer concept also represents in some way, the close relationship between ITC and the farmer. While ITC represents the front-end, it’s relationship with farmers across India represents the robust back-end.
Created a unique and colourful wayfinding experience.