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Extraordinary signage design & wayfinding for ITC, a 100 year old conglomerate
Signage design for ITC was the task at hand. Our goal: to represent the 100 year old brand in the signage without compromising on functionality.
Challenge

To develop a signage and wayfinding scheme with a powerful theme. To enhance the mobility and reduce confusion of visitors and employees alike in the large campus. To create signage that looked beautiful. 

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design agencies in Bangalore

Strategy

What does ITC do? The answer for this could get extremely complicated. We simplified it. Our research led us to this answer: ITC helps farmers and promotes sustainability. We used this answer cohesively across our entire design theme. 

design agencies in Bangalore
design agencies in Bangalore

Design

The signage and wayfinding scheme is a ‘dual-layered’ one both literally and figuratively. 

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design agencies in Bangalore

Dual-layer signage

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Front elevation of the exterior signages
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Some designs for the internal wayfinding

The dual-layer concept also represents in some way, the close relationship between ITC and the farmer. While ITC represents the front-end, it’s relationship with farmers across India represents the robust back-end.

Impact

Created a unique and colourful wayfinding experience.

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External wayfinding

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External campus signage
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External campus signage
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External campus signage

Internal signage

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Internal cafe signage
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Internal building directory
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Internal building directory
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Internal room marker