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Extraordinary signage design & wayfinding for ITC, a 100 year old conglomerate
Signage design for ITC was the task at hand. Our goal: to represent the 100 year old brand in the signage without compromising on functionality.
Challenge
To develop a signage and wayfinding scheme with a powerful theme. To enhance the mobility and reduce confusion of visitors and employees alike in the large campus. To create signage that looked beautiful.
Strategy
What does ITC do? The answer for this could get extremely complicated. We simplified it. Our research led us to this answer: ITC helps farmers and promotes sustainability. We used this answer cohesively across our entire design theme.
Design
The signage and wayfinding scheme is a ‘dual-layered’ one both literally and figuratively.
Dual-layer signage
The dual-layer concept also represents in some way, the close relationship between ITC and the farmer. While ITC represents the front-end, it’s relationship with farmers across India represents the robust back-end.
Impact
Created a unique and colourful wayfinding experience.
External wayfinding
Internal signage
