ITC Rezonant Design Office signage wayfinding Firstfold 01
Extraordinary signage design & wayfinding for ITC, a 100 year old conglomerate
Signage design for ITC was the task at hand. Our goal: to represent the 100 year old brand in the signage without compromising on functionality.
Challenge

To develop a signage and wayfinding scheme with a powerful theme. To enhance the mobility and reduce confusion of visitors and employees alike in the large campus. To create signage that looked beautiful. 

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Strategy

What does ITC do? The answer for this could get extremely complicated. We simplified it. Our research led us to this answer: ITC helps farmers and promotes sustainability. We used this answer cohesively across our entire design theme. 

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Design

The signage and wayfinding scheme is a ‘dual-layered’ one both literally and figuratively. 

ITC Rezonant Design Office signage wayfinding Design
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Dual-layer signage

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Front elevation of the exterior signages
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Some designs for the internal wayfinding

The dual-layer concept also represents in some way, the close relationship between ITC and the farmer. While ITC represents the front-end, it’s relationship with farmers across India represents the robust back-end.

Impact

Created a unique and colourful wayfinding experience.

ITC Rezonant Design Office signage wayfinding Impact

External wayfinding

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External campus signage
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External campus signage
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External campus signage

Internal signage

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Internal cafe signage
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Internal building directory
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Internal building directory
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Internal room marker