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This product demo for Amadeus helped potential customers understand the workflow of the product without the product team having to create a conventional screen demo.
Challenge
One of the key teams at Amadeus was working on a concept product. The challenge was to showcase this in a manner that clients understood the functionality.
Strategy
Create a product demo as an MVP that showcases all the features of the product using real life scenarios around the travel of a particular protagonist, John. The video combines stock photos with custom photography.
Design
The first step in such videos is the script. We developed the script in such a manner that stock pictures would help develop the story flow. The strategy was to superimpose real photography of the protagonist into the stock pictures and tell the story of the product use.
Character design
After shortlisting several characters, we found ‘John’, an American technology professional who also modelled on the side for fun. He agreed to the photoshoot and also pitched in with his ideas on the costumes.
Photoshoot
Photoshop
UI Design for the product demo
Video Production
Once everything was ready, the editing team was able to put it together into sequence.
Impact
The product demo video helped customers understand the potential of the new product, and was a big success, especially in tech trade shows.
