This product demo for Amadeus helped potential customers understand the workflow of the product without the product team having to create a conventional screen demo.
Challenge

One of the key teams at Amadeus was working on a concept product. The challenge was to showcase this in a manner that clients understood the functionality.

design and branding agency
design and branding agency

Strategy

Create a product demo as an MVP that showcases all the features of the product using real life scenarios around the travel of a particular protagonist, John. The video combines stock photos with custom photography.

design and branding agency
design and branding agency

Design

The first step in such videos is the script. We developed the script in such a manner that stock pictures would help develop the story flow. The strategy was to superimpose real photography of the protagonist into the stock pictures and tell the story of the product use.

design and branding agency
design and branding agency

Character design

product demo
Lorem ipsum dolor sit amet
design and branding agency
Lorem ipsum dolor sit amet

After shortlisting several characters, we found ‘John’, an American technology professional who also modelled on the side for fun. He agreed to the photoshoot and also pitched in with his ideas on the costumes.

Photoshoot

design and branding agency
Shoot at a studio
design and branding agency
Pre-planned poses
design and branding agency
A detailed storyboard helped
design and branding agency
Different shots in different costumes

Photoshop

design and branding agency
Selection of images from stock
design and branding agency
Bringing John into the setting
design and branding agency
Showcasing the journey
design and branding agency
With the protagonist
design agencies in Bangalore
Meticulous selection of locations
design and branding agency
Bringing it together on Photoshop

UI Design for the product demo

design agencies in Bangalore
design agencies in Bangalore
branding companies in India
branding companies in India
branding companies in India
branding companies in India

Video Production

Once everything was ready, the editing team was able to put it together into sequence.

branding companies in India
The final editing process
branding companies in India
Editing

Impact

The product demo video helped customers understand the potential of the new product, and was a big success, especially in tech trade shows.

branding companies in India
design and branding agency