Create a product demo as an MVP that showcases all the features of the product using real life scenarios around the travel of a particular protagonist, John. The video combines stock photos with custom photography.
The first step in such videos is the script. We developed the script in such a manner that stock pictures would help develop the story flow. The strategy was to superimpose real photography of the protagonist into the stock pictures and tell the story of the product use.
After shortlisting several characters, we found ‘John’, an American technology professional who also modelled on the side for fun. He agreed to the photoshoot and also pitched in with his ideas on the costumes.
UI Design for the product demo
Once everything was ready, the editing team was able to put it together into sequence.
The product demo video helped customers understand the potential of the new product, and was a big success, especially in tech trade shows.